The Property Manager's Guide to Virtual Tours
by McKenna Hogan, on Nov 24, 2020 8:30:00 AM
There’s no shortage of benefits virtual tours can provide in real estate.
Not only do renters service from them, but property managers can learn and leverage them just as well. Read below for the property manager’s guide to virtual tours.
Step 1: Familiarize yourself and learn when to use it
First and foremost, as a property manager with the responsibility to oversee community functions and relay information to potential prospects, one must familiarize themselves with their property tour.
To master your virtual tour, you must learn the ins and outs of this tool, its features, and how it can be shown in the best light.
It’s easy to say that just going through your tour and its functions will help you understand it better, but it won't make you an expert.
See below for things you should consider when first working with your property virtual tour.
- What are the interest points?
- Are there any areas that stand out/aren’t as essential?
- Is everything working correctly?
- Can you navigate seamlessly?
- Do you know how to use all of its features/add-ons?
- Is anything important left out?
Asking yourself these questions when learning to work with your virtual tour will help ensure everything is functioning the way you’d like and you are confident your tour is an accurate and informative alternative to an in-person tour.
Learn more about what you can do with a virtual tour from LCP360.
Step 2: Advertise your virtual tour
Attracting new prospects to an apartment community is a huge part of being a property manager.
And although marketing professionals will receive the bulk of that duty, there are ways property managers can also highlight their property tours around the community to build awareness.
Whether digitally or out of home, below are a few ways to get the word out about your new digital tool.
- Add to signage
- Leverage through listings
- Place QR codes in the leasing office/in emails/around the community
- Have it playing on a loop in office
- Add a Google virtual tour
Consumers love virtual tours—in fact, many often prefer businesses that offer them.
By simply getting the word out about your new digital tool, renters will be sure to gravitate towards it.
Step 3: Make it a part of your leasing cycle
Perhaps the most important step, property managers should prioritize making their virtual tour part of the leasing cycle.
By immediately informing renters that your property offers a virtual tour - either via phone call or email - you are giving them options to choose from based on their circumstances.
Ensuring prospect comfortability, especially in 2020, will not only encourage more people to go on your virtual tour, but it will also help you win brownie points for being accommodating during difficult times.
In addition, a virtual tour can actually be used to pre-qualify renters when they call in inquiring about your community.
This tactic provides a head start to integrating prospects into the leasing cycle, and it also incites a sense of urgency in renters.
Lastly, by integrating applications within your virtual tour, renters will be encouraged to take action the moment they are finished touring.
Overall, this strategy should be mandatory for property managers because it’s not only result-driven, but it also streamlines the leasing process.
Step 4: Get more prospects to schedule a guided tour
Virtual tour statistics show that virtual tours keep people on your website 5-10X longer—not to mention prospects are 130% more likely to book based on a virtual tour.
And as stated above, transparency and a personable experience are very important to renters decision making process.
With that being said, to optimize the renter's home search experience as well as increase the chances of converting, encouraging prospects to schedule virtual tours will be a top priority.
See below for tips on getting prospects to schedule more guided tours.
- Post to social media
- Include a link to your tour on social platforms
- Add a shareable link to emails and direct marketing
- Inquire during outreach
- Add a “schedule a tour” link to your Google Business listing
Prospects are already in favor of virtual tours—getting them to schedule a guided tour can be the difference between them signing a lease or opting for local competition.
| Related: 3 Virtual Tour Ideas for Apartments in 2021
Step 5: Use your virtual tour as a training tool
Hiring new property managers amidst a pandemic could lead to potential obstacles in regards to effectively learning about a community.
Luckily, virtual tours can actually work as a leasing agent training tool.
Due to informative features and interactive tools, new hires have an advanced resource they can utilize as a virtual study guide
Possible features that property managers could leverage to learn about a community could include floor plans, hotspots, info buttons, videos, and much much more.
Without previous experience physically working within a community, new property managers may find it difficult to truly understand what they’re working with. Below are a few areas virtual tours can assist in during the training process.
- Learning brand values
- Becoming accustomed to the layout and floor plans of a community
- Understanding the pros and cons of a property
- Getting to know the neighborhood better
- Knowing your target market better
- Learning how to better advertise your property
Keep in mind that if your virtual tour doesn’t provide enough information to be a training tool, it may not reap the desired benefits anticipated in regards to converting leads and getting signed leases.
Looking for a virtual tour provider you can depend on? Click here to learn more.
Master your virtual tour
Virtual tours are amazing assets in real estate—especially if you know how to use them.
Become an expert on your virtual property tour and master the art of giving a guided tour to make the virtual leasing process just as beneficial as in-person leasing.