Pinnacle Property Management Services, LLC (“Pinnacle”), is a privately-held national real estate provider headquartered in Dallas, TX, that specializes in third-party management of multifamily residential communities. As one of the nation’s preferred third-party managers, Pinnacle’s portfolio includes over 165,000 residential units and 2.75 million square feet of commercial assets. Pinnacle has more than 4,100 employees located in 30 states.
As the multifamily industry becomes more competitive, Pinnacle recognized the value behind offering unique experiences to engage, increase visibility and ultimately drive more qualified leads.
LCP360 and Pinnacle partnered to demonstrate how multifamily properties that leverage virtual tours with Google My Business were more likely to increase their traction on a variety of metrics, including searches, views, phone calls, website visits, and direction inquiries.
LCP360 worked directly with Pinnacle to organize, schedule and photograph virtual tours of Pinnacle multifamily properties across the United States.
After analyzing all Pinnacle properties with Google virtual tours over a 12-month period to all listings without virtual tours, LCP360 was able to conclude that virtual content on Google has a strong influence on views, customer actions and direction inquiries.