As the second largest multifamily manager in the United States, Lincoln Property Company brings a wealth of expertise, integrity, and innovation to the industry. With over 50 years of tenure, continual growth, and the success of our business partners and employees, Lincoln continues to be a leader in the multifamily vertical.
Having a dynamic online presence is becoming increasingly important for multifamily residential properties to generate qualified leads. Lincoln Property Company recognized the need to engage prospects and increase visibility across community listings.
In a case like Lincoln Property Company's, it's not only essential to qualify leads early to save time and resources, but to also provide people with meaningful experiences that leave a lasting impact.
LCP360 and Lincoln Property Company wanted to test the value of Google virtual tours and determine if they had a true impact on the company's online presence and SEO.
Our team worked with Lincoln Property Company to photograph and build hundreds of virtual tours and upload them directly to their respective Google listings.
After analyzing a group of 650 multifamily property listings with virtual tours and comparing them to Lincoln's remaining multifamily listings without tours, our team was able to conclude over a 12-month period that virtual content on Google had a strong influence over the company's visibility and engagement.