Why Photography Matters in Marketing
by Kyna Garrett, on Jan 15, 2018 11:02:00 PM
How you represent yourself on the internet says a lot about your business as a whole. How do you want your current and potential customers to perceive you? We’re thinking you might want the impression you leave on website visitors to be a good one.
It’s important to send the right message to your customers. The internet is the first place most potential customers meet you. If you’re not serving quality digital content and high-quality photography to your website visitors, you may not be representing your business in the right light.
Photography matters. If we compare a website or a local listing with low-quality imagery to one with high quality, professional photography, which business would resonate with you most?
Below are some reasons why photography is crucial in any marketing strategy, no matter what industry you work in.
A picture can say a lot more than words
We all know the saying "a picture is worth a thousand words." Your viewers want to see what your company has to offer. The brain responds to visuals much faster than the written word. A person can make a decision in a second based on one photo.
Professional, updated photography will resonate with your visitors.
Your customers want to know who you are
When people first find you online, they usually have one goal in mind: to get to know you as a company. So why not show them the best you? Many organizations will opt to showcase themselves with stock photos, but they don't have the same lasting effect.
Professional photography of your business location, interior, and product or services helps your customers get to know you.
Photography enhances your SEO
SEO has many moving parts that make it work well. One of those is photography. With premium photography, you’ll rank higher in search results. You can optimize your photos with alt-text to get found easier and perform better in search results.
In addition, photography is a strong component of user engagement. Your website visitors are more likely to remain on your website longer if they find high-quality imagery of your business.
The type of media you display represents your brand
Businesses often consider stock photos or taking photography themselves due to the resources it takes to invest in photography. It's important to remember that photography represents your brand. Displaying low-quality media will tell customers the same about your products or services. Your brand is important and how you represent your brand online is something you don't want to overlook. You'll get out what you put in for photography that positively represents your business.
Tell a story about your brand
Photography is another method of story-telling, and it's often more appealing to website visitors. Professional photography can tell a story about your brand and give people a more in-depth look at your offerings. While written content is important, keep in mind that your visitors will be more attracted to visuals first.
Professional photography is key no matter which industry you fall under. Photography not only helps you represent your business better, but it shows you care about your presence, as well.