Marketing Insights for Multifamily, Senior Living, CRE and Hospitality /

Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety measures, senior living occupancy fell short. With vaccines now readily …

The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult time, multifamily properties had to refocus their …

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them, positive apartment reviews can go a long way …

Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook and Twitter can really help you sell your community and reach more prospects. But now there is …

Buying commercial real estate can be a challenging quest, and it’s not like buying a home. You aren’t looking for a home you want to live in, you are looking …

Colleges and universities may have weathered the immediate impact COVID-19 had on them, but the Fall 2021 semester will still look different. Student housing had to change their marketing strategies …

Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for next year’s leasing opportunities can …

Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get 87 percent more views? …

It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge property managers face now …

Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to search businesses has …

According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is expected to double by the year …

The National Center for Assisted Living reports that there are about 28,900 assisted living communities with almost one million beds in the U.S. today. Seniors have more choices than ever when …

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person business. And with caution being the number …

Residential renderings have long proven to be a valuable tool in development projects, especially for architects. Not only do renderings help mitigate errors and misunderstandings in the design, they also …

Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community? Below we break down the pros and cons of video tours …

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you exceed pre-leasing goals. 1. Jump …

Virtual tours have become incredibly popular in a very short amount of time. While a lot of businesses and apartment homes transitioned to this virtual leasing technology, others might still …

Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new …

There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service from them, but property managers can learn and leverage them just as well …

Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand out among competition. To make the …