Marketing Insights for Multifamily, Senior Living, CRE and Hospitality /

New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have the allure of being “brand new,” …

With all of the baby boomers expected to reach the age of 65 by 2029, senior living developers are pushing to meet this upcoming demand. By that point in time, …

At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps to take that will help …

We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a quarter of leads …

Over the years, research has shown us just how reliant seniors have become on technology. Whether for entertainment, or for assisting in specific needs, digital tools have made it entirely …

Virtual tours have become an exciting new marketing tool for all business types. From commercial office spaces to restaurants and retail, 360 photography is changing the way people consume information …

We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what. That is, what do renters actually want to …

Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world are multifamily marketers …

Virtual tours for apartment homes are one of the latest trends in real estate. These digital experiences have changed the game for lease-ups, renting sight-unseen and marketing for multifamily as …

From managing communities to preparing for lease-up, senior living providers have a long list of responsibilities. One key area that requires strong attention is increasing occupancy, and ensuring units are …

Decisions, decisions, decisions. That’s what today’s modern apartment renter is facing when they jump online to begin the long, drawn-out apartment hunt. The thing is: apartment hunting should be fun …

We're excited to introduce some new features to our virtual tour meeting functionality in the Panoskin platform! Virtual meetings allow you to host guided virtual tours with long-distance or out-of-state …

The world is now more connected than ever. Convenience is right at our fingertips. How people discover the world through their phones or laptops is changing rapidly with the need …

Your company’s Google My Business is easily one of the most important assets in your internet marketing mix. It’s the first thing users when see they directly search your company’s …

Finding a senior living home for a loved one can be emotional, draining, and can even feel impossible. Consumers are tasked with finding a community that looks and feels like …

SEO is never a one-time job. It requires constant upkeep, research and regular audits to ensure you’re on top of the latest trends. The problem is that many senior living …

Brochures and travel booklets once dominated the travel industry, but today, 75% of people research their destination online before booking. To put it simply, this digitally-charged world has changed the …

Once upon a time, multifamily leasing agents would take calls and email inquiries to set up physical tours of their community. They’d greet the prospect at the door, get to …

In the era of digital marketing, hotels and online travel agencies have been in tight competition. For instance, last year direct bookings account for around 49% of U.S. hotel and …

You have a wonderful senior living community, with great care and amenities, but how do you let people know? A virtual tour is a powerful asset to add to your …