by McKenna Hogan, on Jun 8, 2020 8:30:00 AM

Getting the best photography for your property may not be as easy as it sounds. Deciding between professional or self-shot is the first step, but figuring out what camera can …

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Topics:Photography

by McKenna Hogan, on Apr 8, 2020 8:30:00 AM

Did you know that in preparation for last year's fall semester, the student housing market was 59.5% pre-leased in March 2019? This means that over half of on-campus beds were …

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Topics:Virtual ToursPhotographyStudent Housing

by McKenna Hogan, on Apr 3, 2020 8:30:00 AM

In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an important variable as …

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Topics:PhotographyCommercial Real Estate

by McKenna Hogan, on Mar 10, 2020 8:30:00 AM

Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right? Well here’s the kicker: the aforementioned venue …

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Topics:Virtual ToursPhotographyEventsHospitality

by Klaudia Marzec, on Jan 27, 2020 9:00:00 AM

If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last. There is a lot to consider when …

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Topics:3D RenderingsPhotographyMultifamily

by Klaudia Marzec, on Jan 13, 2020 9:00:00 AM

When scheduling a photographer for your community, do you think about the shelf life of that content? There is, in fact, an “expiration” date for every kind of digital content …

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Topics:3D RenderingsPhotographyGoogle My Business

by McKenna Hogan, on Jan 6, 2020 8:30:00 AM

If there’s one absolute truth in this world, it’s that Google My Business listings are detrimental to a business's success in search results. And thanks to Google’s constantly evolving algorithm, …

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Topics:PhotographyGoogle My BusinessVideoInfographic

by McKenna Hogan, on Oct 18, 2019 9:00:00 AM

We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a quarter of leads …

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Topics:3D RenderingsVirtual ToursPhotographyMultifamily

by Kyna Garrett, on Oct 3, 2019 9:00:00 AM

Virtual tours have become an exciting new marketing tool for all business types. From commercial office spaces to restaurants and retail, 360 photography is changing the way people consume information …

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Topics:Virtual ToursPhotography

by McKenna Hogan, on Sep 27, 2019 9:00:00 AM

Well, it’s finally here. The dreaded off-season for apartment renting. And finding new ways to market apartments during this time can be tricky. Statistically speaking, demand for apartments actually decreases …

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Topics:PhotographyGoogle My BusinessSEO

by McKenna Hogan, on Sep 20, 2019 9:00:00 AM

Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority. But we’re here to tell you that …

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Topics:PhotographyMultifamily

by Klaudia Marzec, on Sep 16, 2019 9:00:00 AM

Managing your online reputation should be a constant task because every time someone finds your Google My Business page, that becomes another opportunity to gain a new customer and convert …

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Topics:PhotographyGoogle My Business

by Kyna Garrett, on May 30, 2019 9:00:00 AM

SEO is never a one-time job. It requires constant upkeep, research and regular audits to ensure you’re on top of the latest trends. The problem is that many senior living …

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Topics:Virtual ToursPhotographySenior LivingSEO

by McKenna Hogan, on May 16, 2019 9:00:00 AM

Multifamily does it, hospitality does it, and now commercial real estate is doing it. Commercial real estate photography - like all development projects - has a lot of moving variables, …

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Topics:PhotographyCommercial Real Estate

by Kyna Garrett, on Apr 18, 2019 9:00:00 AM

Marketing your community online today is a requirement to effectively stand out against competitors, but with it always comes risk. For senior living communities, keeping your brand identity intact is …

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Topics:PhotographySenior Living

by Kyna Garrett, on Apr 3, 2019 9:00:00 AM

It may go without saying, but we'll say it anyway — amazing photography and videography go a long way when it comes to the real estate, multifamily and senior living industries …

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Topics:PhotographyInfographicMultifamily

by Kyna Garrett, on Mar 20, 2019 9:00:00 AM

Photography is worth a thousand words, or at least, it used to be. Today, it’s worth a 42% increase in click-through rate. When it comes to the hospitality, multifamily or …

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Topics:PhotographyMultifamily

by Klaudia Marzec, on Feb 27, 2019 9:00:00 AM

More and more event venues are opting for professional photo shoots to ramp up marketing efforts and increase bookings. Professional photography of a venue can pay dividends, especially in the …

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Topics:Photography

by Kyna Garrett, on Feb 6, 2019 9:00:00 AM

A key part of marketing in hospitality, multifamily or entertainment is all about visuals. Choosing the right kind of visuals is half the battle. In many industries, developers and marketers …

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Topics:3D RenderingsPhotography

by Kyna Garrett, on May 29, 2018 5:50:00 AM

Selling a property can be a challenge whether you're in the real estate, commercial real estate or multifamily industry. But staging your property is even harder. By following these tips …

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Topics:Photography