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6 min read
Panoskin: What is it, How You Use it and Why You Need it
Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get...
Multifamily (3)
2 min read
Bridging the Gap Between Virtual Tours and Prospects Signing the Lease
It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge...
2 min read
Why The Open-Concept Floor Plan Isn't Going Away Despite COVID-19
Rayhanna Guillen: Jun 17, 2021 8:30:00 AM
After a year of sudden change and constant uncertainty due to the pandemic, we are slowly transitioning back to normal. Because of this we have...
3 min read
How Co-Working Spaces are Changing Multifamily Properties
McKenna Hogan: Jun 1, 2021 8:30:00 AM
Co-working spaces for multifamily properties are nothing new—but due to the pandemic, they have seen a huge increase in popularity.
3 min read
4 Ways to Market Your Apartment Community on Instagram
Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to...
4 min read
What To Do With Your Apartment Photography Following a Photoshoot
McKenna Hogan: Apr 22, 2021 8:30:00 AM
It’s no secret that apartment photography has the ability to yield amazing results.
6 min read
10 Apartment Photography Techniques You May Be Forgetting
McKenna Hogan: Apr 8, 2021 8:30:00 AM
Apartment photography is not only necessary, but also highly regarded in the minds of renters.
4 min read
How to Build an Apartment Brand From Scratch
McKenna Hogan: Mar 22, 2021 8:30:00 AM
In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat.
3 min read
6 Ways to Re-Introduce the In-Person Apartment Tour
McKenna Hogan: Mar 10, 2021 8:30:00 AM
After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person...
3 min read
5 Marketing Ideas for Your 2021 Apartment Lease-Up
McKenna Hogan: Feb 11, 2021 8:30:00 AM
Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you...
4 min read
Inside Renters' Minds: Demands and Desires for Apartment Living
Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a...
3 min read
Powerful Video Stats to Give Your Multifamily Marketing an Edge
From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago.
3 min read
Home Staging vs. Virtual Staging for Apartment Homes
McKenna Hogan: Jan 21, 2021 8:30:00 AM
Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment...
3 min read
3 Ways to Audit Multifamily Apartment Photography
McKenna Hogan: Jan 18, 2021 8:30:00 AM
Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget.
4 min read
3D Renderings for Apartments: What They Are and Why You Need Them
Rayhanna Guillen: Jan 11, 2021 8:30:00 AM
If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments.
2 min read
8 Tweets That Sum Up Being in Real Estate in 2020
McKenna Hogan: Dec 18, 2020 8:30:00 AM
We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant...
4 min read
The Property Manager's Guide to Getting Through the Holidays: Covid Edition
McKenna Hogan: Dec 7, 2020 8:30:00 AM
Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this...
3 min read
3 Virtual Tour Ideas for Apartments in 2021
McKenna Hogan: Nov 16, 2020 8:30:00 AM
Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand...
5 min read
Renters Craving Safety, Flexibility and Confidence that Come with Apartment Living
Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into...
1 min read
Apartment Pre-Leases 53% of Units During Pandemic with Help of Renderings from LCP360
Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The...