Marketing Insights for Multifamily, Senior Living, CRE and Hospitality /

The National Association of Realtors states that 80% of homeowners preferred to work with an agent who includes real estate aerial photography and walking tours with their listings. In other …

Seeing an empty room just doesn’t have the same effect as a staged room these days. According to the National Association of Realtors, 81% of consumers find it easier to …

New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have the allure of being “brand new,” …

The 3D rendering market is estimated to reach up to $4 billion come 2025, so why are there still so many misconceptions about this digital tool? Whether from a bad …

You might have the most beautiful community in the area, but if prospects cannot see it online, you are missing out on a lot of leads. In today’s world, people …

At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps to take that will help …

Hard hats, construction fences and temporary, hard-to-find leasing offices can make that next apartment lease-up quite a challenge. How do you get prospective residents to inquire about your apartment development? …

We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a quarter of leads …

Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority. But we’re here to tell you that …

We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what. That is, what do renters actually want to …

Every apartment manager dreams of leasing out all of their units in no time, but the reality is that you need a solid marketing strategy to avoid the dreaded slow …

Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world are multifamily marketers …

As a marketer, you’ve definitely heard the words “content marketing strategy” and “content management” thrown around at least once or twice. The thing is, many marketers don’t believe in content …

No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO audit. If you’re in …

Virtual tours for apartment homes are one of the latest trends in real estate. These digital experiences have changed the game for lease-ups, renting sight-unseen and marketing for multifamily as …

Decisions, decisions, decisions. That’s what today’s modern apartment renter is facing when they jump online to begin the long, drawn-out apartment hunt. The thing is: apartment hunting should be fun …

Renting sight unseen is a big risk apartment hunters rarely take. And it's not hard to see why. It's intimidating and overwhelming. But what if I told you that 85% …

The average leasing office is open from 9 a.m. to 5 p.m. and closed two days out of the week. That’s 128 hours each week of missed opportunity for leasing …

Posting your apartment listings on Craigslist or social media is only going to get you so far. Plus, putting in countless hours of posting to ILS websites with the same …

There is no better feeling than having signed tenants for your new community prior to its completion. To make that a reality, property owners must embrace 3D residential renderings as …