Marketing Insights for Multifamily, Senior Living, CRE and Hospitality /

When you manage a lot of properties, it can be challenging to maintain and organize your entire portfolio of assets. What if you could access all of your building’s assets …

Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for next year’s leasing opportunities can …

Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get 87 percent more views? …

It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge property managers face now …

After a year of sudden change and constant uncertainty due to the pandemic, we are slowly transitioning back to normal. Because of this we have encountered a couple challenges that …

Co-working spaces for multifamily properties are nothing new—but due to the pandemic, have seen a huge increase in popularity. However, there’s quite a bit to learn about these “amenities” or …

Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to search businesses has …

It’s no secret that apartment photography has the ability to yield amazing results. However, according to Market Leader, you have two seconds to grab a buyer’s attention without a photo, …

Apartment photography is not only necessary, but also highly regarded in the minds of renters. Because of its importance to informing prospects as well as aiding in the leasing process, …

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat. Whether your brand is outdated, complicated, or even just in …

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person business. And with caution being the number …

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you exceed pre-leasing goals. 1. Jump …

Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a pretty good idea. In today’s …

From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago. With renters online more than ever, …

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment homes? Although they both have their …

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget. In fact, regular audits should …

If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments. For extremely dynamic tools, they have raised some uncertainty in regards to what/where/why …

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant state of …

Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this season, property managers may experience …

Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand out among competition. To make the …