Marketing Insights for Multifamily, Senior Living, CRE and Hospitality /

Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority. But we’re here to tell you that …

We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what. That is, what do renters actually want to …

Every apartment manager dreams of leasing out all of their units in no time, but the reality is that you need a solid marketing strategy to avoid the dreaded slow …

Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world are multifamily marketers …

As a marketer, you’ve definitely heard the words “content marketing strategy” and “content management” thrown around at least once or twice. The thing is, many marketers don’t believe in content …

No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO audit. If you’re in …

Virtual tours for apartment homes are one of the latest trends in real estate. These digital experiences have changed the game for lease-ups, renting sight-unseen and marketing for multifamily as …

Decisions, decisions, decisions. That’s what today’s modern apartment renter is facing when they jump online to begin the long, drawn-out apartment hunt. The thing is: apartment hunting should be fun …

Renting sight unseen is a big risk apartment hunters rarely take. And it's not hard to see why. It's intimidating and overwhelming. But what if I told you that 85% …

The average leasing office is open from 9 a.m. to 5 p.m. and closed two days out of the week. That’s 128 hours each week of missed opportunity for leasing …

Posting your apartment listings on Craigslist or social media is only going to get you so far. Plus, putting in countless hours of posting to ILS websites with the same …

There is no better feeling than having signed tenants for your new community prior to its completion. To make that a reality, property owners must embrace 3D residential renderings as …

Once upon a time, multifamily leasing agents would take calls and email inquiries to set up physical tours of their community. They’d greet the prospect at the door, get to …

Today, 90% of millennials access the internet. Of those who go online, 55% use search engines to learn about companies or products. In multifamily, millennials are the key target audience …

Being the new kid on the block is tough. It's natural that renters may be a little more hesitant to get to know you. With multifamily construction spending hitting a …

It may go without saying, but we'll say it anyway — amazing photography and videography go a long way when it comes to the real estate, multifamily and senior living industries …

Photography is worth a thousand words, or at least, it used to be. Today, it’s worth a 42% increase in click-through rate. When it comes to the hospitality, multifamily or …

Peak rental season is upon is. Typically, peak rental season happens from May to August when the temperatures are warmest to move, school is out or students have just graduated …

Marketing to future residents in the multifamily industry has quickly evolved over the last several years. Property managers and multifamily marketers are seeking new ways to entice residents and stand …

The multifamily market continues to expand into new and untapped territories. Most multifamily marketers are probably scratching their heads, wondering just how apartment complexes got to where they are today …