Marketing Insights for Multifamily, Senior Living, CRE and Hospitality /

It’s no secret that apartment photography has the ability to yield amazing results. However, according to Market Leader, you have two seconds to grab a buyer’s attention without a photo, …

Apartment photography is not only necessary, but also highly regarded in the minds of renters. Because of its importance to informing prospects as well as aiding in the leasing process, …

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat. Whether your brand is outdated, complicated, or even just in …

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person business. And with caution being the number …

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you exceed pre-leasing goals. 1. Jump …

Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a pretty good idea. In today’s …

From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago. With renters online more than ever, …

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment homes? Although they both have their …

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget. In fact, regular audits should …

If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments. For extremely dynamic tools, they have raised some uncertainty in regards to what/where/why …

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant state of …

Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this season, property managers may experience …

Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand out among competition. To make the …

Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into an apartment home – some, doing so for …

Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The Collins, a new apartment community in Huntsville, …

The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual tours, video and photography to help make their …

It’s no surprise that floor plans for apartments have become essential to the virtual leasing process. In fact, a study conducted by Yardi shows that up to 90% of renters …

While transitioning to virtual leasing amidst Coronavirus, many real estate businesses have invested in tools such as virtual tours in order to maintain regular operations. Due to the fact that …

Preparing your community to reopen after months of lockdown? We’ve compiled a list of six ways apartment communities can reopen safely and effectively for staff, tenants and future residents. 1 …

Budget season in real estate is in full swing. In fact, many real estate professionals in multifamily and commercial have already started their budgeting for next year to get ahead …