Ninety-seven percent of marketing professionals turned to virtual tours at the onset of COVID-19, according to a new report from LCP360.
Many industries have been impacted in some way from the ongoing pandemic, and multifamily is certainly no exception. LCP360 wanted to explore what marketers are doing to combat the sudden challenges imposed from the coronavirus, including how to drive leases and connect with renters.
A new survey of LCP360 collected responses from a set of multifamily marketing clients in the U.S. In addition to survey responses, the report also gathers information from 2020 renter trends and Panoskin virtual tour statistics.
The report covers topics, including:
Impact of coronavirus on multifamily marketing
Where marketers are spending their resources and budgets in 2020
What marketers look for in a virtual tour software
Best practices for marketing budgets during the crisis