Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

When pre-leasing began for The Osprey at Lake Norman in May 2020, the problem was clear: more renters were demanding virtual touring options due to COVID-19. Hard hat tours are …

It’s no surprise that floor plans for apartments have become essential to the virtual leasing process. In fact, a study conducted by Yardi shows that up to 90% of renters …

It’s no secret that 2020 has posed a series of challenges for businesses everywhere. Because of this, we put together ten must-read resources full of insights and best practices that …

While transitioning to virtual leasing amidst Coronavirus, many real estate businesses have invested in tools such as virtual tours in order to maintain regular operations. Due to the fact that …

We’re pleased to share that Panoskin virtual tours from LCP360 consistently receive a 98-100% accessibility score from Google Lighthouse. Google Lighthouse is an open-source, automated tool for improving the quality …

Real estate marketing is no longer “business as usual” these days. Because of this widespread uncertainty, we’ve provided advanced strategies to fill vacancies and set your property apart from the …

Pynwheel, a technology company specializing in leasing solutions for multifamily, today announced a partnership with LCP360 (Lights, Camera, Pixels), a leading provider in digital content for apartment homes and Google …

Preparing your community to reopen after months of lockdown? We’ve compiled a list of six ways apartment communities can reopen safely and effectively for staff, tenants and future residents. 1 …

Budget season in real estate is in full swing. In fact, many real estate professionals in multifamily and commercial have already started their budgeting for next year to get ahead …

Since March of this year, commercial offices have been pushed into a confusing transition in regards to sales and marketing strategies. With COVID-19 being the catalyst for a surge in …

Commissioning a 3D rendering project is a bit different than other types of content creation. Unlike, let’s say, a photo shoot, 3D renderings require much more back and forth between …

The coronavirus pandemic has affected multifamily in a number of ways. One of the most crucial changes has been to in-person apartment tours. Both renters and multifamily professionals have had …

According to a survey conducted by The Chronicles of Higher Education, 85% of universities are still planning on conducting in-person classes this fall semester. Not to mention, the student housing …

Self-storage marketing has changed throughout the years, from once prioritizing billboards and paper advertisements to what has now become a digital-first initiative. If you’re looking for new ways on how …

If your business took a hit from the effects of COVID-19, you’re not alone. Whether you had to transition to working remotely, or were forced to completely shut down temporarily, …

A lot has happened since the beginning of 2020, and the multifamily industry has surely been on a rollercoaster ride. From sudden shifts in strategy, budget changes, and adapting to …

Over the past decade, drones have been used for everything from entertainment all the way to work collateral, with a projected growth rate of 66.8% by 2023. For real estate, …

According to a recent study, 89% of students have no intention of delaying college enrollment despite the ongoing pandemic. Since coronavirus has ravaged the world, universities have been scrambling to …

The use of 3D renderings is necessary in the development, pre-sell or pre-leasing stages of multifamily, senior living and many other industries. The term 3D rendering refers to the method …

Ninety-seven percent of marketing professionals turned to virtual tours at the onset of COVID-19, according to a new report from LCP360. Many industries have been impacted in some way from …