Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Finding a real estate photographer can be quite difficult if you don’t have much experience. And since it’s not “one size fits all,” you’ll want to assess your make or …

Apartment photography is not only necessary, but also highly regarded in the minds of renters. Because of its importance to informing prospects as well as aiding in the leasing process, …

Commercial virtual staging doesn't get quite the same hype as residential virtual staging. It’s no secret that when we think of brokers and real estate agents, we often think of …

Real estate drone photography doesn’t quite receive the reputation it deserves. Being the only tool of its kind, drone photography is the best way to capture unique aerial perspectives of …

Real estate video tours are only as powerful as you make them. Unfortunately, most real estate videos start to look the same, so how do you make sure your video …

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat. Whether your brand is outdated, complicated, or even just in …

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person business. And with caution being the number …

Residential renderings have long proven to be a valuable tool in development projects, especially for architects. Not only do renderings help mitigate errors and misunderstandings in the design, they also …

According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025. While many recognize hard hat tours or architectural floor plans as a …

Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community? Below we break down the pros and cons of video tours …

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you exceed pre-leasing goals. 1. Jump …

Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a pretty good idea. In today’s …

The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business listing. Since business listings typically …

From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago. With renters online more than ever, …

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment homes? Although they both have their …

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget. In fact, regular audits should …

If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments. For extremely dynamic tools, they have raised some uncertainty in regards to what/where/why …

Virtual tours have become incredibly popular in a very short amount of time. While a lot of businesses and apartment homes transitioned to this virtual leasing technology, others might still …

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant state of …

Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new …