Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing co-living through roommate matching and apartment search …

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the community and the future resident can really begin. However, …

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind, it’s quite an amazing feat …

Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your marketing efforts whether you manage one …

Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put into place, some businesses are scrambling …

Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its worth. Whether it’s the age …

Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right? Well here’s the kicker: the aforementioned venue …

It’s that time of year again! That’s right, peak rental season is right around the corner, and we can already feel the chaos ensue. With the months of March through …

Let’s get straight to the facts: leasing agent turnover is high. A study in 2008 by the National Multi Housing Council revealed an employee turnover rate within the apartment property …

Every apartment community is different - which means their marketing must be different as well. And since not all marketing is created equal, we’re here to provide a comprehensive list …

Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.” This could include lost rental income, unscheduled upgrades, cleaning, and repairs - …

From residential properties to commercial real estate, virtual staging is the latest trend turning heads. Why is virtual staging so beneficial? It all comes down to cost and convenience. Virtual …

Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking. Popular TV show sets in …

When it's time for a senior to move into a senior living community, the transition isn't just hard on seniors, but rather the entire family. There are many barriers that …

Fact: 14% of people would rent without seeing an apartment in person. Thanks to 2019s NMHC OPTECH Conference, we learned just how many renters rely on technology during the home …

If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last. There is a lot to consider when …

Every real estate property is different. From storage facilities and commercial office spaces to towering multifamily communities and student housing complexes, every property is at a different stage. While some …

When scheduling a photographer for your community, do you think about the shelf life of that content? There is, in fact, an “expiration” date for every kind of digital content …

In today’s rapid digital age, being in the multifamily sector means keeping up with all the latest trends and technologies. Apartment virtual tours are the latest marketing trend, giving prospects …

Similar to many industries, real estate sees an annual 0-100 situation in regards to the influx of business inquiries. Research cites that the months of May through September receive the …