Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Some might argue that social media in real estate is currently one of the most effective ways to market to renters, thanks to visually inclined and tech savvy consumers. In …

Senior living communities took a big hit during the pandemic, but now they are starting to make a comeback and are finding new ways to market to their audience. Senior …

Co-working spaces for multifamily properties are nothing new—but due to the pandemic, have seen a huge increase in popularity. However, there’s quite a bit to learn about these “amenities” or …

Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to search businesses has …

“Resimercial design” is an emerging trend in commercial real estate where design elements, or staging, is inspired by residential staging. This has become increasingly popular for two reasons: first off, …

According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is expected to double by the year …

The National Center for Assisted Living reports that there are about 28,900 assisted living communities with almost one million beds in the U.S. today. Seniors have more choices than ever when …

In need of some tips or quick wins before your next property shoot? Say no more, we’ve compiled 21 real estate photography tips for your next photoshoot that will make …

2020 was a hard year for senior living communities. The pandemic brought multiple obstacles that seniors were faced with. With the hope that some normalcy will return soon, senior living …

It’s no secret that apartment photography has the ability to yield amazing results. However, according to Market Leader, you have two seconds to grab a buyer’s attention without a photo, …

Times have changed. Leasing agents and property managers have had to find a way to connect with prospective tenants without being in person. So, how can you sell someone on …

Finding a real estate photographer can be quite difficult if you don’t have much experience. And since it’s not “one size fits all,” you’ll want to assess your make or …

Apartment photography is not only necessary, but also highly regarded in the minds of renters. Because of its importance to informing prospects as well as aiding in the leasing process, …

Commercial virtual staging doesn't get quite the same hype as residential virtual staging. It’s no secret that when we think of brokers and real estate agents, we often think of …

Real estate drone photography doesn’t quite receive the reputation it deserves. Being the only tool of its kind, drone photography is the best way to capture unique aerial perspectives of …

Real estate video tours are only as powerful as you make them. Unfortunately, most real estate videos start to look the same, so how do you make sure your video …

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat. Whether your brand is outdated, complicated, or even just in …

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person business. And with caution being the number …

Residential renderings have long proven to be a valuable tool in development projects, especially for architects. Not only do renderings help mitigate errors and misunderstandings in the design, they also …

According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025. While many recognize hard hat tours or architectural floor plans as a …