Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

We're excited to introduce some new features to our virtual tour meeting functionality in the Panoskin platform! Virtual meetings allow you to host guided virtual tours with long-distance or out-of-state …

The world is now more connected than ever. Convenience is right at our fingertips. How people discover the world through their phones or laptops is changing rapidly with the need …

Renting sight unseen is a big risk apartment hunters rarely take. And it's not hard to see why. It's intimidating and overwhelming. But what if I told you that 85% …

There are many challenges facing seniors today. Considering that 15% of adult children caregivers in the U.S. live one or more hours away from their parent, it can be incredibly …

There are more than 16 million students enrolled in U.S. colleges today. That’s a lot of students who are just now getting out on their own, and a great deal …

Your company’s Google My Business is easily one of the most important assets in your internet marketing mix. It’s the first thing users when see they directly search your company’s …

The average leasing office is open from 9 a.m. to 5 p.m. and closed two days out of the week. That’s 128 hours each week of missed opportunity for leasing …

Senior living sales has changed in the last decade. For those in senior living, we don't have to spell it out for you - you already know the Silver Tsunami …

Finding a senior living home for a loved one can be emotional, draining, and can even feel impossible. Consumers are tasked with finding a community that looks and feels like …

Posting your apartment listings on Craigslist or social media is only going to get you so far. Plus, putting in countless hours of posting to ILS websites with the same …

SEO is never a one-time job. It requires constant upkeep, research and regular audits to ensure you’re on top of the latest trends. The problem is that many senior living …

A major element of the senior living search is the experience. But how do you let prospects and their families see your community before it's even a reality? The answer: …

There is no better feeling than having signed tenants for your new community prior to its completion. To make that a reality, property owners must embrace 3D residential renderings as …

Multifamily does it, hospitality does it, and now commercial real estate is doing it. Commercial real estate photography - like all development projects - has a lot of moving variables, …

With the ongoing construction boom in senior living, keeping up with lease up demands and making sure occupancy rates are met are just some of the challenges senior living providers …

Staging an apartment is a must whenever you are marketing a community. Without it, you’re simply showing a blank canvas to prospects when you could be using a unique staging …

Brochures and travel booklets once dominated the travel industry, but today, 75% of people research their destination online before booking. To put it simply, this digitally-charged world has changed the …

Once upon a time, multifamily leasing agents would take calls and email inquiries to set up physical tours of their community. They’d greet the prospect at the door, get to …

Senior living developments are on the rise — literally — and with that increase, comes even more senior living sales. Senior living high-rises, assisted living communities and much more more are breaking …

In the era of digital marketing, hotels and online travel agencies have been in tight competition. For instance, last year direct bookings account for around 49% of U.S. hotel and …