by Kyna Garrett, on May 22, 2019 9:00:00 AM

A major element of the senior living search is the experience. But how do you let prospects and their families see your community before it's even a reality? The answer: …

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Topics:3D RenderingsSenior Living

by Rayhanna Guillen, on May 20, 2019 9:00:00 AM

There is no better feeling than having signed tenants for your new community prior to its completion. To make that a reality, property owners must embrace 3D residential renderings as …

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Topics:3D RenderingsSenior LivingMultifamily

by McKenna Hogan, on May 16, 2019 9:00:00 AM

Multifamily does it, hospitality does it, and now commercial real estate is doing it. Commercial real estate photography - like all development projects - has a lot of moving variables, …

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Topics:PhotographyCommercial Real Estate

by Kyna Garrett, on May 13, 2019 9:00:00 AM

With the ongoing construction boom in senior living, keeping up with lease up demands and making sure occupancy rates are met are just some of the challenges senior living providers …

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Topics:3D RenderingsSenior Living

by Kyna Garrett, on May 10, 2019 9:00:00 AM

Staging an apartment is a must whenever you are marketing a community. Without it, you’re simply showing a blank canvas to prospects when you could be using a unique staging …

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Topics:Virtual Staging

by Kyna Garrett, on May 8, 2019 9:00:00 AM

Brochures and travel booklets once dominated the travel industry, but today, 75% of people research their destination online before booking. To put it simply, this digitally-charged world has changed the …

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Topics:Virtual ToursHospitality

by Kyna Garrett, on May 6, 2019 9:00:00 AM

Once upon a time, multifamily leasing agents would take calls and email inquiries to set up physical tours of their community. They’d greet the prospect at the door, get to …

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Topics:Virtual ToursMultifamily

by Kyna Garrett, on May 1, 2019 9:00:00 AM

Senior living developments are on the rise — literally — and with that increase, comes even more senior living sales. Senior living high-rises, assisted living communities and much more more are breaking …

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Topics:Senior Living

by McKenna Hogan, on Apr 29, 2019 9:00:00 AM

In the era of digital marketing, hotels and online travel agencies have been in tight competition. For instance, last year direct bookings account for around 49% of U.S. hotel and …

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Topics:Virtual ToursHospitality

by Kyna Garrett, on Apr 24, 2019 9:00:00 AM

With more seniors active online today, senior living communities are turning to internet marketing strategies to climb to the top of search results. That’s why an effective senior living SEO …

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Topics:Senior LivingSEO

by Kyna Garrett, on Apr 22, 2019 9:00:00 AM

Today, 90% of millennials access the internet. Of those who go online, 55% use search engines to learn about companies or products. In multifamily, millennials are the key target audience …

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Topics:SEOMultifamily

by Kyna Garrett, on Apr 18, 2019 9:00:00 AM

Marketing your community online today is a requirement to effectively stand out against competitors, but with it always comes risk. For senior living communities, keeping your brand identity intact is …

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Topics:PhotographySenior Living

by McKenna Hogan, on Apr 16, 2019 9:00:00 AM

As virtual tours are taking digital marketing by storm, there’s one other technological tool that’s been slightly overlooked by businesses, but has equal importance. Drone photography services and videography are slowly …

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Topics:Drone PhotographyDrone Videography

by Kyna Garrett, on Apr 15, 2019 9:00:00 AM

Virtual staging services have proven to save companies time and money. With zero cost for consultation and a quick turnaround, multifamily and senior living providers are turning to this technology to …

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Topics:Virtual Staging

by Kyna Garrett, on Apr 11, 2019 9:00:00 AM

You have a wonderful senior living community, with great care and amenities, but how do you let people know? A virtual tour is a powerful asset to add to your …

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Topics:Virtual ToursSenior Living

by Kyna Garrett, on Apr 10, 2019 9:00:00 AM

Staging an apartment unit is one place where you don’t want to cut costs. That's because for years, staging has helped prospects see their future home for what it could …

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Topics:Virtual Staging

by Kyna Garrett, on Apr 8, 2019 9:00:00 AM

As a senior living provider, you’re always looking for innovative ways to stand out to prospects. You know that seniors have been quick to become active internet users and by …

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Topics:Senior Living

by Kyna Garrett, on Apr 5, 2019 9:18:02 AM

Being the new kid on the block is tough. It's natural that renters may be a little more hesitant to get to know you. With multifamily construction spending hitting a …

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Topics:Multifamily

by Kyna Garrett, on Apr 3, 2019 9:00:00 AM

It may go without saying, but we'll say it anyway — amazing photography and videography go a long way when it comes to the real estate, multifamily and senior living industries …

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Topics:PhotographyInfographicMultifamily

by Kyna Garrett, on Apr 1, 2019 9:00:00 AM

Baby Boomers aren’t faced with the same reputation as millennials today. That’s because they weren’t born into a world where smartphones were the key to every question. The truth of …

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Topics:Senior Living