Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this season, property managers may experience …

Speculative suites, or “spec suites,” have become the “model home” in commercial office space. These marketing tools were designed to entice a broad array of potential office tenants into signing …

There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service from them, but property managers can learn and leverage them just as well …

For most real estate professionals, especially self-storage facilities, websites have become the main resource for delivering information about a property or space in 2020. Because your website holds so much …

Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand out among competition. To make the …

Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into an apartment home – some, doing so for …

Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The Collins, a new apartment community in Huntsville, …

Real estate drone marketing has become an impactful media type in the last five years. And it’s not hard to see why. Drone marketing offers a different kind of perspective …

The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual tours, video and photography to help make their …

Leasing virtually can be a bit of an adjustment for experienced and new multifamily professionals. That’s why we’ve put together a list of leasing agent training tools to help ensure …

How to market a property has changed immensely, but one thing that hasn’t changed is the importance of upkeeping those listings. Despite the importance of real estate listings, there are …

The end of the year is quickly approaching, and many real estate professionals are already preparing for the new year. To help with future strategies, below are 4 ways to …

It seems that every year, October sparks the start of an ongoing marathon of holidays. Everything from Halloween and Thanksgiving to Christmas, Hanukkah, and New Year’s celebrations seem to be …

LeaseHawk, a leader in multifamily leasing software and LCP360, a leading provider in virtual tour solutions have partnered to make the virtual leasing experience easier and more efficient for prospective …

When pre-leasing began for The Osprey at Lake Norman in May 2020, the problem was clear: more renters were demanding virtual touring options due to COVID-19. Hard hat tours are …

It’s no surprise that floor plans for apartments have become essential to the virtual leasing process. In fact, a study conducted by Yardi shows that up to 90% of renters …

It’s no secret that 2020 has posed a series of challenges for businesses everywhere. Because of this, we put together ten must-read resources full of insights and best practices that …

While transitioning to virtual leasing amidst Coronavirus, many real estate businesses have invested in tools such as virtual tours in order to maintain regular operations. Due to the fact that …

We’re pleased to share that Panoskin virtual tours from LCP360 consistently receive a 98-100% accessibility score from Google Lighthouse. Google Lighthouse is an open-source, automated tool for improving the quality …

Real estate marketing is no longer “business as usual” these days. Because of this widespread uncertainty, we’ve provided advanced strategies to fill vacancies and set your property apart from the …