McKenna Hogan

McKenna Hogan

McKenna is a Marketing Associate at LCP360, with a focus in content, email campaigns and social media management.

Recent Posts by McKenna Hogan:

by McKenna Hogan, on May 13, 2021 8:30:00 AM

“Resimercial design” is an emerging trend in commercial real estate where design elements, or staging, is inspired by residential staging. This has become increasingly popular for two reasons: first off, …

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Topics:Virtual StagingCommercial Real Estate

by McKenna Hogan, on May 10, 2021 8:30:00 AM

According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is expected to double by the year …

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Topics:Virtual ToursSenior Living

by McKenna Hogan, on Apr 27, 2021 11:00:20 AM

In need of some tips or quick wins before your next property shoot? Say no more, we’ve compiled 21 real estate photography tips for your next photoshoot that will make …

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Topics:Photography

by McKenna Hogan, on Apr 22, 2021 8:30:00 AM

It’s no secret that apartment photography has the ability to yield amazing results. However, according to Market Leader, you have two seconds to grab a buyer’s attention without a photo, …

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Topics:PhotographyMultifamily

by McKenna Hogan, on Apr 15, 2021 11:30:06 AM

Finding a real estate photographer can be quite difficult if you don’t have much experience. And since it’s not “one size fits all,” you’ll want to assess your make or …

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Topics:Photography

by McKenna Hogan, on Apr 8, 2021 8:30:00 AM

Apartment photography is not only necessary, but also highly regarded in the minds of renters. Because of its importance to informing prospects as well as aiding in the leasing process, …

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Topics:PhotographyMultifamily

by McKenna Hogan, on Mar 31, 2021 8:30:00 AM

Real estate drone photography doesn’t quite receive the reputation it deserves. Being the only tool of its kind, drone photography is the best way to capture unique aerial perspectives of …

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Topics:Drone Photography

by McKenna Hogan, on Mar 22, 2021 8:30:00 AM

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat. Whether your brand is outdated, complicated, or even just in …

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Topics:GeneralMultifamily

by McKenna Hogan, on Mar 10, 2021 8:30:00 AM

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person business. And with caution being the number …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Mar 3, 2021 8:30:00 AM

According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025. While many recognize hard hat tours or architectural floor plans as a …

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Topics:3D Renderings

by McKenna Hogan, on Feb 22, 2021 8:30:00 AM

Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community? Below we break down the pros and cons of video tours …

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Topics:Virtual ToursVideo

by McKenna Hogan, on Feb 11, 2021 8:30:00 AM

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you exceed pre-leasing goals. 1. Jump …

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Topics:3D RenderingsVirtual ToursMultifamily

by McKenna Hogan, on Feb 4, 2021 8:30:00 AM

The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business listing. Since business listings typically …

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Topics:Google My Business

by McKenna Hogan, on Jan 21, 2021 8:30:00 AM

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment homes? Although they both have their …

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Topics:Virtual StagingMultifamily

by McKenna Hogan, on Jan 18, 2021 8:30:00 AM

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget. In fact, regular audits should …

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Topics:PhotographyMultifamily

by McKenna Hogan, on Jan 8, 2021 8:30:00 AM

Virtual tours have become incredibly popular in a very short amount of time. While a lot of businesses and apartment homes transitioned to this virtual leasing technology, others might still …

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Topics:Virtual Tours

by McKenna Hogan, on Dec 18, 2020 8:30:00 AM

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant state of …

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Topics:GeneralMultifamily

by McKenna Hogan, on Dec 15, 2020 8:30:00 AM

Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new …

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Topics:GeneralVirtual Tours

by McKenna Hogan, on Dec 7, 2020 8:30:00 AM

Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this season, property managers may experience …

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Topics:GeneralMultifamily

by McKenna Hogan, on Nov 24, 2020 8:30:00 AM

There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service from them, but property managers can learn and leverage them just as well …

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Topics:Virtual Tours