McKenna Hogan

McKenna Hogan

McKenna is a Marketing Associate at LCP360, with a focus in content, email campaigns and social media management.

Recent Posts by McKenna Hogan:

by McKenna Hogan, on Jan 8, 2020 9:00:00 AM

Similar to many industries, real estate sees an annual 0-100 situation in regards to the influx of business inquiries. Research cites that the months of May through September receive the …

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Topics:Google My BusinessMultifamily

by McKenna Hogan, on Jan 6, 2020 8:30:00 AM

If there’s one absolute truth in this world, it’s that Google My Business listings are detrimental to a business's success in search results. And thanks to Google’s constantly evolving algorithm, …

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Topics:PhotographyGoogle My BusinessVideoInfographic

by McKenna Hogan, on Dec 20, 2019 10:07:43 AM

Out of all the jobs in the world, there’s something to be said about those who handle the pre-leasing process in multifamily. Building and filling an entire community from the …

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by McKenna Hogan, on Dec 13, 2019 8:30:00 AM

The National Association of Realtors states that 80% of homeowners preferred to work with an agent who includes real estate aerial photography and walking tours with their listings. In other …

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Topics:MultifamilyDronesDrone Videography

by McKenna Hogan, on Dec 11, 2019 9:00:00 AM

Seeing an empty room just doesn’t have the same effect as a staged room these days. According to the National Association of Realtors, 81% of consumers find it easier to …

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Topics:Virtual StagingMultifamily

by McKenna Hogan, on Dec 9, 2019 8:30:00 AM

Come 2030, seniors will outnumber children for the first time in history. Although the Silver Tsunami is still ten years in the future, senior living providers will need to start …

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Topics:3D RenderingsSenior Living

by McKenna Hogan, on Nov 18, 2019 8:45:00 AM

New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have the allure of being “brand new,” …

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Topics:3D RenderingsVirtual ToursGoogle My BusinessVirtual RealityMultifamilyInteractive Site Plans

by McKenna Hogan, on Nov 11, 2019 8:45:00 AM

The 3D rendering market is estimated to reach up to $4 billion come 2025, so why are there still so many misconceptions about this digital tool? Whether from a bad …

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Topics:3D RenderingsMultifamily

by McKenna Hogan, on Oct 28, 2019 9:00:00 AM

At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps to take that will help …

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Topics:3D RenderingsVirtual ToursVirtual RealitySenior LivingMultifamily

by McKenna Hogan, on Oct 18, 2019 9:00:00 AM

We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a quarter of leads …

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Topics:3D RenderingsVirtual ToursPhotographyMultifamily

by McKenna Hogan, on Oct 14, 2019 9:00:00 AM

Over the years, research has shown us just how reliant seniors have become on technology. Whether for entertainment, or for assisting in specific needs, digital tools have made it entirely …

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Topics:Virtual ToursVirtual RealitySenior Living

by McKenna Hogan, on Oct 7, 2019 9:00:00 AM

Gone are the days of relying on cold calling to generate commercial real estate leads. While still a great tactic, digital tools will need to be put into use in …

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Topics:Google My BusinessVirtual RealityCommercial Real Estate

by McKenna Hogan, on Sep 27, 2019 9:00:00 AM

Well, it’s finally here. The dreaded off-season for apartment renting. And finding new ways to market apartments during this time can be tricky. Statistically speaking, demand for apartments actually decreases …

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Topics:PhotographyGoogle My BusinessSEO

by McKenna Hogan, on Sep 20, 2019 9:00:00 AM

Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority. But we’re here to tell you that …

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by McKenna Hogan, on Sep 18, 2019 9:00:00 AM

With so many senior housing communities to choose from, it can be difficult for prospective residents to narrow down their options. However, with the onslaught of new sales tools designed …

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Topics:Senior Living

by McKenna Hogan, on Sep 17, 2019 9:00:00 AM

We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what. That is, what do renters actually want to …

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Topics:3D RenderingsVirtual ToursMultifamily

by McKenna Hogan, on Sep 3, 2019 9:00:00 AM

Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world are multifamily marketers …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Aug 19, 2019 9:00:00 AM

No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO audit. If you’re in …

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by McKenna Hogan, on Aug 13, 2019 9:00:00 AM

“In late 2016, about 45 assisted living units went online every day. However, occupancy over that period hit a 6-year low.” This research, conducted by SeniorVu, perfectly demonstrates the challenges …

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Topics:Senior Living

by McKenna Hogan, on Aug 6, 2019 10:47:04 AM

From managing communities to preparing for lease-up, senior living providers have a long list of responsibilities. One key area that requires strong attention is increasing occupancy, and ensuring units are …

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Topics:Virtual ToursSenior Living