McKenna Hogan

McKenna Hogan

McKenna is a Marketing Associate at LCP360, with a focus in content, email campaigns and social media management.

Recent Posts by McKenna Hogan:

by McKenna Hogan, on Apr 3, 2020 8:30:00 AM

In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an important variable as …

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by McKenna Hogan, on Mar 23, 2020 8:55:00 AM

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the community and the future resident can really begin. However, …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Mar 19, 2020 8:30:00 AM

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind, it’s quite an amazing feat …

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Topics:Google My BusinessSEOGoogle Street View

by McKenna Hogan, on Mar 12, 2020 1:27:21 PM

Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put into place, some businesses are scrambling …

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Topics:Virtual Tours

by McKenna Hogan, on Mar 12, 2020 8:30:00 AM

Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its worth. Whether it’s the age …

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Topics:Virtual StagingSenior LivingMultifamilyHospitalityStudent Housing

by McKenna Hogan, on Mar 10, 2020 8:30:00 AM

Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right? Well here’s the kicker: the aforementioned venue …

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Topics:Virtual ToursPhotographyEventsHospitality

by McKenna Hogan, on Feb 26, 2020 8:30:00 AM

It’s that time of year again! That’s right, peak rental season is right around the corner, and we can already feel the chaos ensue. With the months of March through …

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Topics:Multifamily

by McKenna Hogan, on Feb 20, 2020 8:30:00 AM

Every apartment community is different - which means their marketing must be different as well. And since not all marketing is created equal, we’re here to provide a comprehensive list …

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Topics:Multifamily

by McKenna Hogan, on Feb 17, 2020 8:00:00 AM

Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.” This could include lost rental income, unscheduled upgrades, cleaning, and repairs - …

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Topics:Multifamily

by McKenna Hogan, on Feb 10, 2020 8:30:00 AM

Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking. Popular TV show sets in …

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Topics:Health CareMultifamilyHospitality

by McKenna Hogan, on Jan 29, 2020 8:30:00 AM

Fact: 14% of people would rent without seeing an apartment in person. Thanks to 2019s NMHC OPTECH Conference, we learned just how many renters rely on technology during the home …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Jan 8, 2020 9:00:00 AM

Similar to many industries, real estate sees an annual 0-100 situation in regards to the influx of business inquiries. Research cites that the months of May through September receive the …

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Topics:Google My BusinessMultifamily

by McKenna Hogan, on Jan 6, 2020 8:30:00 AM

If there’s one absolute truth in this world, it’s that Google My Business listings are detrimental to a business's success in search results. And thanks to Google’s constantly evolving algorithm, …

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Topics:PhotographyGoogle My BusinessVideoInfographic

by McKenna Hogan, on Dec 20, 2019 10:07:43 AM

Out of all the jobs in the world, there’s something to be said about those who handle the pre-leasing process in multifamily. Building and filling an entire community from the …

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Topics:Multifamily

by McKenna Hogan, on Dec 13, 2019 8:30:00 AM

The National Association of Realtors states that 80% of homeowners preferred to work with an agent who includes real estate aerial photography and walking tours with their listings. In other …

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Topics:MultifamilyDronesDrone Videography

by McKenna Hogan, on Dec 11, 2019 9:00:00 AM

Seeing an empty room just doesn’t have the same effect as a staged room these days. According to the National Association of Realtors, 81% of consumers find it easier to …

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Topics:Virtual StagingMultifamily

by McKenna Hogan, on Dec 9, 2019 8:30:00 AM

Come 2030, seniors will outnumber children for the first time in history. Although the Silver Tsunami is still ten years in the future, senior living providers will need to start …

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Topics:3D RenderingsSenior Living

by McKenna Hogan, on Nov 18, 2019 8:45:00 AM

New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have the allure of being “brand new,” …

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Topics:3D RenderingsVirtual ToursGoogle My BusinessVirtual RealityMultifamilyInteractive Site Plans

by McKenna Hogan, on Nov 11, 2019 8:45:00 AM

The 3D rendering market is estimated to reach up to $4 billion come 2025, so why are there still so many misconceptions about this digital tool? Whether from a bad …

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Topics:3D RenderingsMultifamily

by McKenna Hogan, on Oct 28, 2019 9:00:00 AM

At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps to take that will help …

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Topics:3D RenderingsVirtual ToursVirtual RealitySenior LivingMultifamily