McKenna Hogan

McKenna Hogan

McKenna is a Marketing Associate at LCP360, with a focus in content, email campaigns and social media management.

Recent Posts by McKenna Hogan:

by McKenna Hogan, on Oct 14, 2019 9:00:00 AM

Over the years, research has shown us just how reliant seniors have become on technology. Whether for entertainment, or for assisting in specific needs, digital tools have made it entirely …

Read Story
Topics:Virtual ToursVirtual RealitySenior Living

by McKenna Hogan, on Oct 7, 2019 9:00:00 AM

Gone are the days of relying on cold calling to generate commercial real estate leads. While still a great tactic, digital tools will need to be put into use in …

Read Story
Topics:Google My BusinessVirtual RealityCommercial Real Estate

by McKenna Hogan, on Sep 27, 2019 9:00:00 AM

Well, it’s finally here. The dreaded off-season for apartment renting. And finding new ways to market apartments during this time can be tricky. Statistically speaking, demand for apartments actually decreases …

Read Story
Topics:PhotographyGoogle My BusinessSEO

by McKenna Hogan, on Sep 20, 2019 9:00:00 AM

Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority. But we’re here to tell you that …

Read Story
Topics:PhotographyMultifamily

by McKenna Hogan, on Sep 18, 2019 9:00:00 AM

With so many senior housing communities to choose from, it can be difficult for prospective residents to narrow down their options. However, with the onslaught of new sales tools designed …

Read Story
Topics:Senior Living

by McKenna Hogan, on Sep 17, 2019 9:00:00 AM

We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what. That is, what do renters actually want to …

Read Story
Topics:3D RenderingsVirtual ToursMultifamily

by McKenna Hogan, on Sep 3, 2019 9:00:00 AM

Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world are multifamily marketers …

Read Story
Topics:Virtual ToursMultifamily

by McKenna Hogan, on Aug 19, 2019 9:00:00 AM

No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO audit. If you’re in …

Read Story
Topics:SEOMultifamily

by McKenna Hogan, on Aug 13, 2019 9:00:00 AM

“In late 2016, about 45 assisted living units went online every day. However, occupancy over that period hit a 6-year low.” This research, conducted by SeniorVu, perfectly demonstrates the challenges …

Read Story
Topics:Senior Living

by McKenna Hogan, on Aug 6, 2019 10:47:04 AM

From managing communities to preparing for lease-up, senior living providers have a long list of responsibilities. One key area that requires strong attention is increasing occupancy, and ensuring units are …

Read Story
Topics:Virtual ToursSenior Living

by McKenna Hogan, on Jun 5, 2019 9:00:00 AM

Finding a senior living home for a loved one can be emotional, draining, and can even feel impossible. Consumers are tasked with finding a community that looks and feels like …

Read Story
Topics:Virtual ToursSenior Living

by McKenna Hogan, on May 16, 2019 9:00:00 AM

Multifamily does it, hospitality does it, and now commercial real estate is doing it. Commercial real estate photography - like all development projects - has a lot of moving variables, …

Read Story
Topics:PhotographyCommercial Real Estate

by McKenna Hogan, on Apr 29, 2019 9:00:00 AM

In the era of digital marketing, hotels and online travel agencies have been in tight competition. For instance, last year direct bookings account for around 49% of U.S. hotel and …

Read Story
Topics:Virtual ToursHospitality

by McKenna Hogan, on Apr 16, 2019 9:00:00 AM

As virtual tours are taking digital marketing by storm, there’s one other technological tool that’s been slightly overlooked by businesses, but has equal importance. Drone photography services and videography are slowly …

Read Story
Topics:Drone PhotographyDrone Videography

by McKenna Hogan, on Mar 13, 2019 9:00:00 AM

Digital content has been a driving force in optimizing sales since its fruition. However, many businesses are still in the dark as to how or why they would need a …

Read Story
Topics:Virtual Tours