10 Tips to Make Your Real Estate Video Tours Amazing
by LCP360, on Mar 25, 2021 9:30:00 AM
Real estate video tours are only as powerful as you make them. Unfortunately, most real estate videos start to look the same, so how do you make sure your video tour stands out?
While the demand for these visual tools has increased in the past few years, it’s all about strategy and execution in order to make your video stand out from the rest.
Here are 10 tips to create amazing real estate video tours.
1. Lay your foundation with a real estate video storyboard
In order to make the best video tour, you’ll need a solid foundation.
Storyboard out the features and areas of your property you’d like to highlight first. You can create a simple outline or go all in with a visual storyboard by taking photos of the areas you want to definitely highlight. Place these sections in order to create a structured outline of your video tour. If you want title slides or text, be sure to annotate where you want these elements to appear.
Whether you're taking the video yourself or hiring a professional, a storyboard is a great way to visualize the process before you begin collecting your assets and pulling the video together.
LCP360 Tip: Keep videos no longer than a minute and highlight your best features in the beginning so viewers are sure to see them.
2. Produce for your buyer market
Think about your buyer market. Is your property in a fast-pace city, or a slow and mellow suburb? What kind of people live there? Are you near a university where students might be considering your property? Or, is your property in a calmer family suburb just outside the city?
These focuses will ultimately determine the pace and nature of your real estate video tour. Knowing these factors will influence the production of your tour, down to the music and pace of your video.
3. Find the right balance with home staging
If you’re investing in a real estate video tour, home staging is a must. Showcasing an empty space or apartment home can feel stark and unwelcoming. Staging a space gives viewers a sense of what it would be like to live there. It also demonstrates the use of space. It shows where a media console might fit, or what size bed can fit in the bedroom. Ultimately, home staging offers a sense of scale during the video tour.
You’ll also want to consider how much home staging you want to invest in. As we all know, too much of a good thing can be bad. Avoid clutter or messy furniture. Overdone staging can be uninviting or make viewers feel claustrophobic. Instead, think of how you can make the video feel inviting with just the right amount of furniture and accessories.
Perhaps it’s using airy, light tones and adding accessories that complement furniture rather than distract. With home staging, it’s best to hire a professional to help you find that right balance.
4. Use natural lighting to your advantage
If there’s one thing that’s necessary when it comes to producing real estate video tours, it’s lighting. Apply the same methods you know about photography to video.
You want enough natural lighting to brighten your space. Too much lighting can wash out colors or drown out the room. Just like home staging, it’s all about finding balance.
Consistent lighting throughout the home is best. Open curtains throughout the home to bring in more light. If you have some rooms with natural lighting and others without, this can create an inconsistent video experience.
For outdoor video capture, you’ll also want to make sure you're taking the video on a sunny day. The cloudier it is, the gloomier your video might turn out. Keep a close eye on the forecast before capturing your video tour.
5. Incorporate drone footage and neighborhood elements to highlight location
There is something about drone footage that adds a special element to real estate video tours. Drone videography goes beyond the home tour and takes viewers outside to showcase the surrounding areas and neighborhood. To most renters and home buyers, that’s a must. Location is everything, and drone content shows off nearby focal points including if there are nearby highways and focal points.
In addition to drone footage, talk with your editing team to discuss other ways to highlight the location. You can add digital elements and maps to your video tour that specifically highlight points of interest. Take a look at the video below for an example:
6. Focus on your most “unique” features
When creating your storyboard, think about what features are more important to your buyer market. Is it your community amenities? Or are there specific features throughout the home you should highlight?
Drawing attention to unique qualities of your property can have a lasting impact on viewers, especially if you know what features of your property really sell.
7. Hire a professional real estate videographer and editing team
Taking a video with an iPhone and editing clips together will produce vastly different results than producing a high-quality professional fly-through video. Consider hiring a professional real estate videographer who has captured homes before and knows what works and what doesn’t. Professional videographers do this for a living, and have the proper equipment and lighting to take your video tour to the next level.
Then from there, a professional editing team will add music and video elements to make your real estate video the best it can be.
8. Check for inconsistencies and prepare for the video shoot
Like photo shoots, you’ll want to ensure that you’re prepared for any upcoming real estate video shoot. Prep your space by running through a checklist before your videographer arrives so they can get straight to work. A couple things you’ll want to make sure of:
- Surfaces are clean and free of dust
- Cords and unnecessary items are tucked away and out of sight
- Natural lighting is consistent throughout every area you plan to video capture
- Beds are made neatly and pillows are fluffed
- Light fixtures have working and matching light bulbs
- Sidewalks are sprayed down and free of debris or unwanted items
- Pools are clean and free of debris
- Lawns and flowerbeds have been newly landscaped and cleaned of debris
9. Go beyond video and make it interactive
Video is fun, but interactive real estate tours are even better. There are a few ways to make your “video tour” interactive. YouTube offers an easy way to make 360-degree video tours that allow viewers to spin the screen and look around the room for themselves. Another way to create a powerful real estate tour is by making it 100% interactive, meaning viewers can click to walk forward and move throughout the tour freely.
In response to this, we create interactive virtual tours out of panoramas (Panoskin). These images allow viewers to freely spin and look around, as well as navigate independently throughout the tour. While a video tour is a time-based media, interactive virtual tours such as Panoskin are not time-based experiences. The experience is 100% controlled by the end-user.
10. Complement your real estate video with floor plans, photos and more
Videos are amazing tools and can hold a viewer’s interest for a long time, but when you add additional components to your real estate video tours, you have more to show!
One way to do this is by investing in a complete interactive experience that allows you to incorporate additional digital assets from your property. Not only is Panoskin an interactive virtual tour platform, you can add video, floor plans, photography, and much more to make your tour stand out to the end-user.
Considering hiring a real estate videographer? Let's talk!