Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Virtual tours for apartment homes are one of the latest trends in real estate. These digital experiences have changed the game for lease-ups, renting sight-unseen and marketing for multifamily as …

From managing communities to preparing for lease-up, senior living providers have a long list of responsibilities. One key area that requires strong attention is increasing occupancy, and ensuring units are …

What if I told you the number of seniors moving between states has increased 65% over the last decade? There are a number of reasons why we see seniors moving …

Multifamily and senior housing marketers are always looking for cutting-edge technology to stand out on real estate listings. They know that photographs are a priority when it comes to renting …

Virtual staging is the shiny new marketing tool turning heads in real estate. After all, this 100% digital solution is a cost-effective alternative to actual home staging. For large portfolios …

Decisions, decisions, decisions. That’s what today’s modern apartment renter is facing when they jump online to begin the long, drawn-out apartment hunt. The thing is: apartment hunting should be fun …

We're excited to introduce some new features to our virtual tour meeting functionality in the Panoskin platform! Virtual meetings allow you to host guided virtual tours with long-distance or out-of-state …

The world is now more connected than ever. Convenience is right at our fingertips. How people discover the world through their phones or laptops is changing rapidly with the need …

Renting sight unseen is a big risk apartment hunters rarely take. And it's not hard to see why. It's intimidating and overwhelming. But what if I told you that 85% …

There are many challenges facing seniors today. Considering that 15% of adult children caregivers in the U.S. live one or more hours away from their parent, it can be incredibly …

There are more than 16 million students enrolled in U.S. colleges today. That’s a lot of students who are just now getting out on their own, and a great deal …

Your company’s Google My Business is easily one of the most important assets in your internet marketing mix. It’s the first thing users when see they directly search your company’s …

The average leasing office is open from 9 a.m. to 5 p.m. and closed two days out of the week. That’s 128 hours each week of missed opportunity for leasing …

Senior living sales has changed in the last decade. For those in senior living, we don't have to spell it out for you - you already know the Silver Tsunami …

Finding a senior living home for a loved one can be emotional, draining, and can even feel impossible. Consumers are tasked with finding a community that looks and feels like …

Posting your apartment listings on Craigslist or social media is only going to get you so far. Plus, putting in countless hours of posting to ILS websites with the same …

SEO is never a one-time job. It requires constant upkeep, research and regular audits to ensure you’re on top of the latest trends. The problem is that many senior living …

A major element of the senior living search is the experience. But how do you let prospects and their families see your community before it's even a reality? The answer: …

There is no better feeling than having signed tenants for your new community prior to its completion. To make that a reality, property owners must embrace 3D residential renderings as …

Multifamily does it, hospitality does it, and now commercial real estate is doing it. Commercial real estate photography - like all development projects - has a lot of moving variables, …