Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

by Caitlin Golden, on Jan 24, 2022 9:00:00 AM

Leasing agents are ever adaptable to the constant changes happening within the multifamily industry. Between virtual tours and virtual leasing becoming the norm, the question then becomes, should leasing agents …

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Topics:Virtual ToursMultifamily

by LCP360, on Jan 17, 2022 8:30:00 AM

If one of your New Year’s resolutions was to spend less time stressed out and more time enjoying what you love, then you are like so many others, especially in …

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Topics:Multifamily

by LCP360, on Jan 11, 2022 7:36:50 AM

LCP360 is excited to introduce Reporting Tool 2.0 to the Panoskin Dashboard! The new Reporting Tool involves a new look and new ways to track your virtual tours in Panoskin …

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Topics:Product Update

by Caitlin Golden, on Jan 7, 2022 9:00:00 AM

Between videos, virtual tours and chatbots, website design can give multifamily marketers a collection of features to build their marketing strategy and help keep prospective renters who are visiting their …

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Topics:Virtual ToursSEOMultifamily

by Caitlin Golden, on Jan 3, 2022 9:00:00 AM

It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily grew 50 percent …

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Topics:Virtual ToursGoogle My BusinessMultifamily

by Caitlin Golden, on Dec 28, 2021 9:00:00 AM

Gen Z has completely redefined the student housing market. In order to remain at the cutting edge of the industry, you need to have a foolproof student housing marketing strategy …

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by Caitlin Golden, on Dec 17, 2021 9:00:00 AM

As the Director of Operations, Jennifer Alesse always has a hand in client projects from scheduling photo shoots to communicating with our photographers. She is always ready to take on …

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Topics:Employees

by Caitlin Golden, on Dec 13, 2021 9:00:00 AM

Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service leasing or do-it-yourself tools that promote a more …

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Topics:Virtual ToursMultifamily

by Caitlin Golden, on Dec 2, 2021 9:00:00 AM

When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to every device in their home. But …

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Topics:Senior Living

by Caitlin Golden, on Nov 12, 2021 9:00:00 AM

Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry and properties had to figure out …

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Topics:Virtual ToursVirtual StagingMultifamily

by Caitlin Golden, on Nov 9, 2021 9:00:00 AM

Having a strong social media presence is essential for marketers, but it's not as simple as just having a Facebook page or an Instagram account. There are many different platforms …

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Topics:Virtual Tours

by Caitlin Golden, on Oct 28, 2021 9:00:00 AM

The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where they wanted to live. But …

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Topics:Virtual ToursVirtual StagingMultifamily

by Caitlin Golden, on Oct 21, 2021 9:00:00 AM

Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety measures, senior living occupancy fell short. With vaccines now readily …

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Topics:3D RenderingsVirtual ToursSenior Living

by Caitlin Golden, on Oct 12, 2021 9:00:00 AM

After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more. Three years later, Klaudia is the full …

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Topics:GeneralEmployees

by Caitlin Golden, on Oct 4, 2021 9:00:00 AM

The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult time, multifamily properties had to refocus their …

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Topics:Virtual ToursMultifamily

by Caitlin Golden, on Sep 27, 2021 9:00:00 AM

Samantha Posin joins LCP360 as Vice President of Strategic Accounts, bringing on more than two decades of multifamily experience to the virtual tour and digital media company CHICAGO, IL — …

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Topics:GeneralMultifamilyEmployees

by Caitlin Golden, on Sep 23, 2021 9:00:00 AM

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them, positive apartment reviews can go a long way …

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Topics:Virtual ToursPhotographyMultifamily

by Caitlin Golden, on Sep 16, 2021 9:00:00 AM

During the midst of the pandemic, renters found themselves looking for new types of amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness …

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Topics:MultifamilyFloor Plans

by Caitlin Golden, on Sep 9, 2021 9:00:00 AM

Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental season kicked off strong with 45 …

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Topics:Multifamily

by LCP360, on Sep 1, 2021 9:00:00 AM

When you’ve spent the time to create a virtual tour, you want it to be visible to people on all different internet listing services. So wouldn’t it be nice if …

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Topics:General

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