Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

by McKenna Hogan, on Jun 4, 2020 8:30:00 AM

According to a survey from The National Multifamily Housing Council, 53% of multifamily developers are still reporting delays in construction. Although this number has slightly decreased since April, those surveyed …

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Topics:3D RenderingsVideoMultifamily

by LCP360, on Jun 1, 2020 8:45:00 AM

Contactless delivery. Touchless locks. Increased cleanings. The world as we know it has changed, and it’s time to adapt. Apartment communities are in an especially vulnerable place. Apartments, unlike single …

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Topics:Multifamily

by McKenna Hogan, on May 27, 2020 8:30:00 AM

According to Internet World Stats, the Internet World Penetration Rate in North America reached up to 94.6% in 2020. In addition, The U.S. Census Bureau states that nearly 1 in …

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Topics:Virtual ToursSEO

by McKenna Hogan, on May 11, 2020 8:30:00 AM

The most beautiful time of the year is currently underway: photography season. Which means it’s time to start strategizing around new property photography. Anyone investing in professional photos probably wants …

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Topics:Virtual Staging

by LCP360, on May 5, 2020 7:45:00 AM

Video is the most powerful tool on the Internet today. Video not only allows people to engage with a brand, but also allows businesses to engage with their audience in …

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Topics:Video

by McKenna Hogan, on May 4, 2020 8:30:00 AM

In a matter of 45 days, the majority of Americans have pivoted to a new lifestyle: working from home. For real estate professionals, whether you’re a property manager, marketer, or …

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Topics:Virtual ToursMultifamilyCommercial Real Estate

by McKenna Hogan, on Apr 23, 2020 8:30:00 AM

So you have your virtual tour, right? Then now is the time to perfect the guiding process to tackle the influx of student renters scheduling a remote tour. Not that …

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Topics:Virtual ToursStudent Housing

by Kyna Garrett, on Apr 20, 2020 8:45:00 AM

For a while now, a major selling point for apartment communities has been their amenities. Have an outdoor pool? Check. An upgraded fitness center with the latest equipment? Check. A …

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Topics:General

by LCP360, on Apr 14, 2020 9:00:00 AM

LCP360 is excited to announce that we’ve teamed up with Zumper, the largest privately held rental marketplace in the U.S. Through this partnership, Zumper and LCP360 will integrate their services …

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Topics:GeneralVirtual Tours

by Kyna Garrett, on Apr 13, 2020 9:00:00 AM

In the last few weeks, multifamily has had to make a sudden shift to virtual operations, moving everything from community tours to leasing efforts completely online. Virtual leasing has always …

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Topics:Virtual ToursVirtual Staging

by McKenna Hogan, on Apr 8, 2020 8:30:00 AM

Did you know that in preparation for last year's fall semester, the student housing market was 59.5% pre-leased in March 2019? This means that over half of on-campus beds were …

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Topics:Virtual ToursPhotographyStudent Housing

by McKenna Hogan, on Apr 3, 2020 8:30:00 AM

In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an important variable as …

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Topics:PhotographyCommercial Real Estate

by Kyna Garrett, on Apr 1, 2020 9:00:11 AM

So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best practices for giving a virtual …

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Topics:Virtual ToursGoogle My BusinessSenior LivingMultifamily

by Kyna Garrett, on Mar 30, 2020 8:55:00 AM

The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of safety precautions from Google's …

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Topics:Google My Business

by Kyna Garrett, on Mar 23, 2020 4:30:00 PM

We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing co-living through roommate matching and apartment search …

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Topics:GeneralVirtual Tours

by McKenna Hogan, on Mar 23, 2020 8:55:00 AM

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the community and the future resident can really begin. However, …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Mar 19, 2020 8:30:00 AM

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind, it’s quite an amazing feat …

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Topics:Google My BusinessSEOGoogle Street View

by Klaudia Marzec, on Mar 16, 2020 9:00:00 AM

Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your marketing efforts whether you manage one …

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Topics:MultifamilyInteractive Site Plans

by McKenna Hogan, on Mar 12, 2020 1:27:21 PM

Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put into place, some businesses are scrambling …

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Topics:Virtual Tours

by McKenna Hogan, on Mar 12, 2020 8:30:00 AM

Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its worth. Whether it’s the age …

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Topics:Virtual StagingSenior LivingMultifamilyHospitalityStudent Housing