Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Buying commercial real estate can be a challenging quest, and it’s not like buying a home. You aren’t looking for a home you want to live in, you are looking …

Colleges and universities may have weathered the immediate impact COVID-19 had on them, but the Fall 2021 semester will still look different. Student housing had to change their marketing strategies …

When you manage a lot of properties, it can be challenging to maintain and organize your entire portfolio of assets. What if you could access all of your building’s assets …

Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for next year’s leasing opportunities can …

Rayhanna Guillen, Lead 3D Project Manager started at LCP360 in 2017 as a design intern. After moving from the Dominican Republic and attending Columbia College in Chicago to finish her …

Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get 87 percent more views? …

It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge property managers face now …

Now that vaccines are being distributed and the world is opening back up, senior living communities are finally safe for the public again. However, the transition that senior living had …

After a year of sudden change and constant uncertainty due to the pandemic, we are slowly transitioning back to normal. Because of this we have encountered a couple challenges that …

Some might argue that social media in real estate is currently one of the most effective ways to market to renters, thanks to visually inclined and tech savvy consumers. In …

Senior living communities took a big hit during the pandemic, but now they are starting to make a comeback and are finding new ways to market to their audience. Senior …

Co-working spaces for multifamily properties are nothing new—but due to the pandemic, have seen a huge increase in popularity. However, there’s quite a bit to learn about these “amenities” or …

Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to search businesses has …

“Resimercial design” is an emerging trend in commercial real estate where design elements, or staging, is inspired by residential staging. This has become increasingly popular for two reasons: first off, …

According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is expected to double by the year …

The National Center for Assisted Living reports that there are about 28,900 assisted living communities with almost one million beds in the U.S. today. Seniors have more choices than ever when …

In need of some tips or quick wins before your next property shoot? Say no more, we’ve compiled 21 real estate photography tips for your next photoshoot that will make …

2020 was a hard year for senior living communities. The pandemic brought multiple obstacles that seniors were faced with. With the hope that some normalcy will return soon, senior living …

It’s no secret that apartment photography has the ability to yield amazing results. However, according to Market Leader, you have two seconds to grab a buyer’s attention without a photo, …

Times have changed. Leasing agents and property managers have had to find a way to connect with prospective tenants without being in person. So, how can you sell someone on …