Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.” This could include lost rental income, unscheduled upgrades, cleaning, and repairs - …

From residential properties to commercial real estate, virtual staging is the latest trend turning heads. Why is virtual staging so beneficial? It all comes down to cost and convenience. Virtual …

Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking. Popular TV show sets in …

When it's time for a senior to move into a senior living community, the transition isn't just hard on seniors, but rather the entire family. There are many barriers that …

Fact: 14% of people would rent without seeing an apartment in person. Thanks to 2019s NMHC OPTECH Conference, we learned just how many renters rely on technology during the home …

If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last. There is a lot to consider when …

Every real estate property is different. From storage facilities and commercial office spaces to towering multifamily communities and student housing complexes, every property is at a different stage. While some …

When scheduling a photographer for your community, do you think about the shelf life of that content? There is, in fact, an “expiration” date for every kind of digital content …

In today’s rapid digital age, being in the multifamily sector means keeping up with all the latest trends and technologies. Apartment virtual tours are the latest marketing trend, giving prospects …

Similar to many industries, real estate sees an annual 0-100 situation in regards to the influx of business inquiries. Research cites that the months of May through September receive the …

If there’s one absolute truth in this world, it’s that Google My Business listings are detrimental to a business's success in search results. And thanks to Google’s constantly evolving algorithm, …

It’s an understatement to say 2019 was an exciting year for LCP360. Much has happened over the last 12 months, and we’re thrilled to share some of these amazing changes …

Out of all the jobs in the world, there’s something to be said about those who handle the pre-leasing process in multifamily. Building and filling an entire community from the …

We all know that a lot goes into building 3D renderings and virtual staging projects. But what happens before the project begins? In many cases, it all starts with a …

The National Association of Realtors states that 80% of homeowners preferred to work with an agent who includes real estate aerial photography and walking tours with their listings. In other …

Seeing an empty room just doesn’t have the same effect as a staged room these days. According to the National Association of Realtors, 81% of consumers find it easier to …

Come 2030, seniors will outnumber children for the first time in history. Although the Silver Tsunami is still ten years in the future, senior living providers will need to start …

New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have the allure of being “brand new,” …

The 3D rendering market is estimated to reach up to $4 billion come 2025, so why are there still so many misconceptions about this digital tool? Whether from a bad …

You might have the most beautiful community in the area, but if prospects cannot see it online, you are missing out on a lot of leads. In today’s world, people …