Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety measures, senior living occupancy fell short. With vaccines now readily …

After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more. Three years later, Klaudia is the full …

The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult time, multifamily properties had to refocus their …

Samantha Posin joins LCP360 as Vice President of Strategic Accounts, bringing on more than two decades of multifamily experience to the virtual tour and digital media company CHICAGO, IL — …

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them, positive apartment reviews can go a long way …

During the midst of the pandemic, renters found themselves looking for new types of amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness …

Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental season kicked off strong with 45 …

When you’ve spent the time to create a virtual tour, you want it to be visible to people on all different internet listing services. So wouldn’t it be nice if …

Student housing in East Lansing, Michigan has taken off, but the student population is being outpaced by the amount of communities students can choose to live in. In addition to …

Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook and Twitter can really help you sell your community and reach more prospects. But now there is …

QR codes have been around for almost 20 years, long before the pandemic. But the real estate industry had not taken advantage of them just yet. During a challenging time, …

Buying commercial real estate can be a challenging quest, and it’s not like buying a home. You aren’t looking for a home you want to live in, you are looking …

Colleges and universities may have weathered the immediate impact COVID-19 had on them, but the Fall 2021 semester will still look different. Student housing had to change their marketing strategies …

When you manage a lot of properties, it can be challenging to maintain and organize your entire portfolio of assets. What if you could access all of your building’s assets …

Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for next year’s leasing opportunities can …

Rayhanna Guillen, Lead 3D Project Manager started at LCP360 in 2017 as a design intern. After moving from the Dominican Republic and attending Columbia College in Chicago to finish her …

Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get 87 percent more views? …

It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge property managers face now …

Now that vaccines are being distributed and the world is opening back up, senior living communities are finally safe for the public again. However, the transition that senior living had …

After a year of sudden change and constant uncertainty due to the pandemic, we are slowly transitioning back to normal. Because of this we have encountered a couple challenges that …