Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

by Kyna Garrett, on Oct 3, 2019 9:00:00 AM

Virtual tours have become an exciting new marketing tool for all business types. From commercial office spaces to restaurants and retail, 360 photography is changing the way people consume information …

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Topics:Virtual ToursPhotography

by McKenna Hogan, on Sep 27, 2019 9:00:00 AM

Well, it’s finally here. The dreaded off-season for apartment renting. And finding new ways to market apartments during this time can be tricky. Statistically speaking, demand for apartments actually decreases …

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Topics:PhotographyGoogle My BusinessSEO

by McKenna Hogan, on Sep 20, 2019 9:00:00 AM

Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority. But we’re here to tell you that …

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Topics:PhotographyMultifamily

by McKenna Hogan, on Sep 18, 2019 9:00:00 AM

With so many senior housing communities to choose from, it can be difficult for prospective residents to narrow down their options. However, with the onslaught of new sales tools designed …

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Topics:Senior Living

by McKenna Hogan, on Sep 17, 2019 9:00:00 AM

We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what. That is, what do renters actually want to …

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Topics:3D RenderingsVirtual ToursMultifamily

by Klaudia Marzec, on Sep 16, 2019 9:00:00 AM

Managing your online reputation should be a constant task because every time someone finds your Google My Business page, that becomes another opportunity to gain a new customer and convert …

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Topics:PhotographyGoogle My Business

by Klaudia Marzec, on Sep 5, 2019 9:00:00 AM

Every apartment manager dreams of leasing out all of their units in no time, but the reality is that you need a solid marketing strategy to avoid the dreaded slow …

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Topics:Multifamily

by McKenna Hogan, on Sep 3, 2019 9:00:00 AM

Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world are multifamily marketers …

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Topics:Virtual ToursMultifamily

by Kyna Garrett, on Aug 22, 2019 9:00:00 AM

As a marketer, you’ve definitely heard the words “content marketing strategy” and “content management” thrown around at least once or twice. The thing is, many marketers don’t believe in content …

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Topics:Multifamily

by McKenna Hogan, on Aug 19, 2019 9:00:00 AM

No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO audit. If you’re in …

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Topics:SEOMultifamily

by Kyna Garrett, on Aug 15, 2019 9:00:00 AM

It’s the most wonderful time of the year! Ah yes, budget season. For property management companies, that means setting objectives, targets and forecasts for the upcoming year. Budgets are a …

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Topics:Virtual Staging

by McKenna Hogan, on Aug 13, 2019 9:00:00 AM

“In late 2016, about 45 assisted living units went online every day. However, occupancy over that period hit a 6-year low.” This research, conducted by SeniorVu, perfectly demonstrates the challenges …

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Topics:Senior Living

by Kyna Garrett, on Aug 7, 2019 11:12:45 AM

Virtual tours for apartment homes are one of the latest trends in real estate. These digital experiences have changed the game for lease-ups, renting sight-unseen and marketing for multifamily as …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Aug 6, 2019 10:47:04 AM

From managing communities to preparing for lease-up, senior living providers have a long list of responsibilities. One key area that requires strong attention is increasing occupancy, and ensuring units are …

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Topics:Virtual ToursSenior Living

by Kyna Garrett, on Jul 24, 2019 9:00:00 AM

What if I told you the number of seniors moving between states has increased 65% over the last decade? There are a number of reasons why we see seniors moving …

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Topics:Senior Living

by Kyna Garrett, on Jul 22, 2019 9:00:00 AM

Multifamily and senior housing marketers are always looking for cutting-edge technology to stand out on real estate listings. They know that photographs are a priority when it comes to renting …

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Topics:Virtual Staging

by Kyna Garrett, on Jul 17, 2019 9:00:00 AM

Virtual staging is the shiny new marketing tool turning heads in real estate. After all, this 100% digital solution is a cost-effective alternative to actual home staging. For large portfolios …

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Topics:Virtual Staging

by Kyna Garrett, on Jul 15, 2019 9:00:00 AM

Decisions, decisions, decisions. That’s what today’s modern apartment renter is facing when they jump online to begin the long, drawn-out apartment hunt. The thing is: apartment hunting should be fun …

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Topics:Virtual ToursMultifamily

by Kyna Garrett, on Jul 8, 2019 9:00:00 AM

We're excited to introduce some new features to our virtual tour meeting functionality in the Panoskin platform! Virtual meetings allow you to host guided virtual tours with long-distance or out-of-state …

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Topics:Virtual ToursProduct Update

by Kyna Garrett, on Jul 3, 2019 9:00:00 AM

The world is now more connected than ever. Convenience is right at our fingertips. How people discover the world through their phones or laptops is changing rapidly with the need …

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Topics:Virtual ToursGoogle My Business