Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

by McKenna Hogan, on Apr 3, 2020 8:30:00 AM

In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an important variable as …

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by Kyna Garrett, on Apr 1, 2020 9:00:11 AM

So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best practices for giving a virtual …

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Topics:Virtual ToursGoogle My BusinessSenior LivingMultifamily

by Kyna Garrett, on Mar 30, 2020 8:55:00 AM

The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of safety precautions from Google's …

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Topics:Google My Business

by Kyna Garrett, on Mar 23, 2020 4:30:00 PM

We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing co-living through roommate matching and apartment search …

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Topics:GeneralVirtual Tours

by McKenna Hogan, on Mar 23, 2020 8:55:00 AM

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the community and the future resident can really begin. However, …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Mar 19, 2020 8:30:00 AM

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind, it’s quite an amazing feat …

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Topics:Google My BusinessSEOGoogle Street View

by Klaudia Marzec, on Mar 16, 2020 9:00:00 AM

Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your marketing efforts whether you manage one …

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Topics:MultifamilyInteractive Site Plans

by McKenna Hogan, on Mar 12, 2020 1:27:21 PM

Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put into place, some businesses are scrambling …

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Topics:Virtual Tours

by McKenna Hogan, on Mar 12, 2020 8:30:00 AM

Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its worth. Whether it’s the age …

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Topics:Virtual StagingSenior LivingMultifamilyHospitalityStudent Housing

by McKenna Hogan, on Mar 10, 2020 8:30:00 AM

Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right? Well here’s the kicker: the aforementioned venue …

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Topics:Virtual ToursPhotographyEventsHospitality

by McKenna Hogan, on Feb 26, 2020 8:30:00 AM

It’s that time of year again! That’s right, peak rental season is right around the corner, and we can already feel the chaos ensue. With the months of March through …

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Topics:Multifamily

by Kyna Garrett, on Feb 24, 2020 9:00:00 AM

Let’s get straight to the facts: leasing agent turnover is high. A study in 2008 by the National Multi Housing Council revealed an employee turnover rate within the apartment property …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Feb 20, 2020 8:30:00 AM

Every apartment community is different - which means their marketing must be different as well. And since not all marketing is created equal, we’re here to provide a comprehensive list …

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Topics:Multifamily

by McKenna Hogan, on Feb 17, 2020 8:00:00 AM

Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.” This could include lost rental income, unscheduled upgrades, cleaning, and repairs - …

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Topics:Multifamily

by Kyna Garrett, on Feb 14, 2020 9:00:00 AM

From residential properties to commercial real estate, virtual staging is the latest trend turning heads. Why is virtual staging so beneficial? It all comes down to cost and convenience. Virtual …

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Topics:Virtual Staging

by McKenna Hogan, on Feb 10, 2020 8:30:00 AM

Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking. Popular TV show sets in …

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Topics:Health CareMultifamilyHospitality

by Klaudia Marzec, on Jan 30, 2020 9:00:00 AM

When it's time for a senior to move into a senior living community, the transition isn't just hard on seniors, but rather the entire family. There are many barriers that …

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Topics:Virtual ToursSenior Living

by McKenna Hogan, on Jan 29, 2020 8:30:00 AM

Fact: 14% of people would rent without seeing an apartment in person. Thanks to 2019s NMHC OPTECH Conference, we learned just how many renters rely on technology during the home …

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Topics:Virtual ToursMultifamily

by Klaudia Marzec, on Jan 27, 2020 9:00:00 AM

If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last. There is a lot to consider when …

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Topics:3D RenderingsPhotographyMultifamily

by Kyna Garrett, on Jan 16, 2020 9:00:00 AM

Every real estate property is different. From storage facilities and commercial office spaces to towering multifamily communities and student housing complexes, every property is at a different stage. While some …

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Topics:General