Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Virtual tours have become an exciting new marketing tool for all business types. From commercial office spaces to restaurants and retail, 360 photography is changing the way people consume information …

Well, it’s finally here. The dreaded off-season for apartment renting. And finding new ways to market apartments during this time can be tricky. Statistically speaking, demand for apartments actually decreases …

Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority. But we’re here to tell you that …

With so many senior housing communities to choose from, it can be difficult for prospective residents to narrow down their options. However, with the onslaught of new sales tools designed …

We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what. That is, what do renters actually want to …

Managing your online reputation should be a constant task because every time someone finds your Google My Business page, that becomes another opportunity to gain a new customer and convert …

Every apartment manager dreams of leasing out all of their units in no time, but the reality is that you need a solid marketing strategy to avoid the dreaded slow …

Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world are multifamily marketers …

As a marketer, you’ve definitely heard the words “content marketing strategy” and “content management” thrown around at least once or twice. The thing is, many marketers don’t believe in content …

No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO audit. If you’re in …

It’s the most wonderful time of the year! Ah yes, budget season. For property management companies, that means setting objectives, targets and forecasts for the upcoming year. Budgets are a …

“In late 2016, about 45 assisted living units went online every day. However, occupancy over that period hit a 6-year low.” This research, conducted by SeniorVu, perfectly demonstrates the challenges …

Virtual tours for apartment homes are one of the latest trends in real estate. These digital experiences have changed the game for lease-ups, renting sight-unseen and marketing for multifamily as …

From managing communities to preparing for lease-up, senior living providers have a long list of responsibilities. One key area that requires strong attention is increasing occupancy, and ensuring units are …

What if I told you the number of seniors moving between states has increased 65% over the last decade? There are a number of reasons why we see seniors moving …

Multifamily and senior housing marketers are always looking for cutting-edge technology to stand out on real estate listings. They know that photographs are a priority when it comes to renting …

Virtual staging is the shiny new marketing tool turning heads in real estate. After all, this 100% digital solution is a cost-effective alternative to actual home staging. For large portfolios …

Decisions, decisions, decisions. That’s what today’s modern apartment renter is facing when they jump online to begin the long, drawn-out apartment hunt. The thing is: apartment hunting should be fun …

We're excited to introduce some new features to our virtual tour meeting functionality in the Panoskin platform! Virtual meetings allow you to host guided virtual tours with long-distance or out-of-state …

The world is now more connected than ever. Convenience is right at our fingertips. How people discover the world through their phones or laptops is changing rapidly with the need …