Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

There are many challenges facing seniors today. Considering that 15% of adult children caregivers in the U.S. live one or more hours away from their parent, it can be incredibly …

There are more than 16 million students enrolled in U.S. colleges today. That’s a lot of students who are just now getting out on their own, and a great deal …

Your company’s Google My Business is easily one of the most important assets in your internet marketing mix. It’s the first thing users when see they directly search your company’s …

The average leasing office is open from 9 a.m. to 5 p.m. and closed two days out of the week. That’s 128 hours each week of missed opportunity for leasing …

Senior living sales has changed in the last decade. For those in senior living, we don't have to spell it out for you - you already know the Silver Tsunami …

Finding a senior living home for a loved one can be emotional, draining, and can even feel impossible. Consumers are tasked with finding a community that looks and feels like …

Posting your apartment listings on Craigslist or social media is only going to get you so far. Plus, putting in countless hours of posting to ILS websites with the same …

SEO is never a one-time job. It requires constant upkeep, research and regular audits to ensure you’re on top of the latest trends. The problem is that many senior living …

A major element of the senior living search is the experience. But how do you let prospects and their families see your community before it's even a reality? The answer: …

There is no better feeling than having signed tenants for your new community prior to its completion. To make that a reality, property owners must embrace 3D residential renderings as …

Multifamily does it, hospitality does it, and now commercial real estate is doing it. Commercial real estate photography - like all development projects - has a lot of moving variables, …

With the ongoing construction boom in senior living, keeping up with lease up demands and making sure occupancy rates are met are just some of the challenges senior living providers …

Staging an apartment is a must whenever you are marketing a community. Without it, you’re simply showing a blank canvas to prospects when you could be using a unique staging …

Brochures and travel booklets once dominated the travel industry, but today, 75% of people research their destination online before booking. To put it simply, this digitally-charged world has changed the …

Once upon a time, multifamily leasing agents would take calls and email inquiries to set up physical tours of their community. They’d greet the prospect at the door, get to …

Senior living developments are on the rise — literally — and with that increase, comes even more senior living sales. Senior living high-rises, assisted living communities and much more more are breaking …

In the era of digital marketing, hotels and online travel agencies have been in tight competition. For instance, last year direct bookings account for around 49% of U.S. hotel and …

With more seniors active online today, senior living communities are turning to internet marketing strategies to climb to the top of search results. That’s why an effective senior living SEO …

Today, 90% of millennials access the internet. Of those who go online, 55% use search engines to learn about companies or products. In multifamily, millennials are the key target audience …

Marketing your community online today is a requirement to effectively stand out against competitors, but with it always comes risk. For senior living communities, keeping your brand identity intact is …