Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an important variable as …

So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best practices for giving a virtual …

The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of safety precautions from Google's …

We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing co-living through roommate matching and apartment search …

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the community and the future resident can really begin. However, …

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind, it’s quite an amazing feat …

Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your marketing efforts whether you manage one …

Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put into place, some businesses are scrambling …

Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its worth. Whether it’s the age …

Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right? Well here’s the kicker: the aforementioned venue …

It’s that time of year again! That’s right, peak rental season is right around the corner, and we can already feel the chaos ensue. With the months of March through …

Let’s get straight to the facts: leasing agent turnover is high. A study in 2008 by the National Multi Housing Council revealed an employee turnover rate within the apartment property …

Every apartment community is different - which means their marketing must be different as well. And since not all marketing is created equal, we’re here to provide a comprehensive list …

Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.” This could include lost rental income, unscheduled upgrades, cleaning, and repairs - …

From residential properties to commercial real estate, virtual staging is the latest trend turning heads. Why is virtual staging so beneficial? It all comes down to cost and convenience. Virtual …

Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking. Popular TV show sets in …

When it's time for a senior to move into a senior living community, the transition isn't just hard on seniors, but rather the entire family. There are many barriers that …

Fact: 14% of people would rent without seeing an apartment in person. Thanks to 2019s NMHC OPTECH Conference, we learned just how many renters rely on technology during the home …

If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last. There is a lot to consider when …

Every real estate property is different. From storage facilities and commercial office spaces to towering multifamily communities and student housing complexes, every property is at a different stage. While some …