Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Every apartment manager dreams of leasing out all of their units in no time, but the reality is that you need a solid marketing strategy to avoid the dreaded slow …

Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world are multifamily marketers …

As a marketer, you’ve definitely heard the words “content marketing strategy” and “content management” thrown around at least once or twice. The thing is, many marketers don’t believe in content …

No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO audit. If you’re in …

It’s the most wonderful time of the year! Ah yes, budget season. For property management companies, that means setting objectives, targets and forecasts for the upcoming year. Budgets are a …

“In late 2016, about 45 assisted living units went online every day. However, occupancy over that period hit a 6-year low.” This research, conducted by SeniorVu, perfectly demonstrates the challenges …

Virtual tours for apartment homes are one of the latest trends in real estate. These digital experiences have changed the game for lease-ups, renting sight-unseen and marketing for multifamily as …

From managing communities to preparing for lease-up, senior living providers have a long list of responsibilities. One key area that requires strong attention is increasing occupancy, and ensuring units are …

What if I told you the number of seniors moving between states has increased 65% over the last decade? There are a number of reasons why we see seniors moving …

Multifamily and senior housing marketers are always looking for cutting-edge technology to stand out on real estate listings. They know that photographs are a priority when it comes to renting …

Virtual staging is the shiny new marketing tool turning heads in real estate. After all, this 100% digital solution is a cost-effective alternative to actual home staging. For large portfolios …

Decisions, decisions, decisions. That’s what today’s modern apartment renter is facing when they jump online to begin the long, drawn-out apartment hunt. The thing is: apartment hunting should be fun …

We're excited to introduce some new features to our virtual tour meeting functionality in the Panoskin platform! Virtual meetings allow you to host guided virtual tours with long-distance or out-of-state …

The world is now more connected than ever. Convenience is right at our fingertips. How people discover the world through their phones or laptops is changing rapidly with the need …

Renting sight unseen is a big risk apartment hunters rarely take. And it's not hard to see why. It's intimidating and overwhelming. But what if I told you that 85% …

There are many challenges facing seniors today. Considering that 15% of adult children caregivers in the U.S. live one or more hours away from their parent, it can be incredibly …

There are more than 16 million students enrolled in U.S. colleges today. That’s a lot of students who are just now getting out on their own, and a great deal …

Your company’s Google My Business is easily one of the most important assets in your internet marketing mix. It’s the first thing users when see they directly search your company’s …

The average leasing office is open from 9 a.m. to 5 p.m. and closed two days out of the week. That’s 128 hours each week of missed opportunity for leasing …

Senior living sales has changed in the last decade. For those in senior living, we don't have to spell it out for you - you already know the Silver Tsunami …