Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

by Caitlin Golden, on Dec 2, 2021 9:00:00 AM

When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to every device in their home. But …

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Topics:Senior Living

by Caitlin Golden, on Nov 12, 2021 9:00:00 AM

Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry and properties had to figure out …

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Topics:Virtual ToursVirtual StagingMultifamily

by Caitlin Golden, on Nov 9, 2021 9:00:00 AM

Having a strong social media presence is essential for marketers, but it's not as simple as just having a Facebook page or an Instagram account. There are many different platforms …

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Topics:Virtual Tours

by Caitlin Golden, on Oct 28, 2021 9:00:00 AM

The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where they wanted to live. But …

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Topics:Virtual ToursVirtual StagingMultifamily

by Caitlin Golden, on Oct 21, 2021 9:00:00 AM

Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety measures, senior living occupancy fell short. With vaccines now readily …

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Topics:3D RenderingsVirtual ToursSenior Living

by Caitlin Golden, on Oct 12, 2021 9:00:00 AM

After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more. Three years later, Klaudia is the full …

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Topics:GeneralEmployees

by Caitlin Golden, on Oct 4, 2021 9:00:00 AM

The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult time, multifamily properties had to refocus their …

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Topics:Virtual ToursMultifamily

by Caitlin Golden, on Sep 27, 2021 9:00:00 AM

Samantha Posin joins LCP360 as Vice President of Strategic Accounts, bringing on more than two decades of multifamily experience to the virtual tour and digital media company CHICAGO, IL — …

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Topics:GeneralMultifamilyEmployees

by Caitlin Golden, on Sep 23, 2021 9:00:00 AM

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them, positive apartment reviews can go a long way …

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Topics:Virtual ToursPhotographyMultifamily

by Caitlin Golden, on Sep 16, 2021 9:00:00 AM

During the midst of the pandemic, renters found themselves looking for new types of amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness …

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Topics:MultifamilyFloor Plans

by Caitlin Golden, on Sep 9, 2021 9:00:00 AM

Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental season kicked off strong with 45 …

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Topics:Multifamily

by LCP360, on Sep 1, 2021 9:00:00 AM

When you’ve spent the time to create a virtual tour, you want it to be visible to people on all different internet listing services. So wouldn’t it be nice if …

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Topics:General

by Caitlin Golden, on Aug 16, 2021 8:30:00 AM

Student housing in East Lansing, Michigan has taken off, but the student population is being outpaced by the amount of communities students can choose to live in. In addition to …

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Topics:3D RenderingsStudent Housing

by Caitlin Golden, on Aug 12, 2021 8:30:00 AM

Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook and Twitter can really help you sell your community and reach more prospects. But now there is …

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Topics:GeneralVirtual ToursMultifamily

by Caitlin Golden, on Aug 2, 2021 8:30:00 AM

QR codes have been around for almost 20 years, long before the pandemic. But the real estate industry had not taken advantage of them just yet. During a challenging time, …

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Topics:Multifamily

by Caitlin Golden, on Jul 29, 2021 9:00:00 AM

Buying commercial real estate can be a challenging quest, and it’s not like buying a home. You aren’t looking for a home you want to live in, you are looking …

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Topics:Virtual ToursDrone PhotographyCommercial Real Estate

by Caitlin Golden, on Jul 22, 2021 8:30:00 AM

Colleges and universities may have weathered the immediate impact COVID-19 had on them, but the Fall 2021 semester will still look different. Student housing had to change their marketing strategies …

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Topics:Virtual ToursStudent Housing

by LCP360, on Jul 20, 2021 8:50:00 AM

When you manage a lot of properties, it can be challenging to maintain and organize your entire portfolio of assets. What if you could access all of your building’s assets …

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Topics:MultifamilyCommercial Real EstateProduct Update

by Caitlin Golden, on Jul 19, 2021 8:15:00 AM

Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for next year’s leasing opportunities can …

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Topics:GeneralVirtual ToursMultifamily

by Caitlin Golden, on Jul 15, 2021 8:15:00 AM

Rayhanna Guillen, Lead 3D Project Manager started at LCP360 in 2017 as a design intern. After moving from the Dominican Republic and attending Columbia College in Chicago to finish her …

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Topics:GeneralEmployees