Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget. In fact, regular audits should …

If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments. For extremely dynamic tools, they have raised some uncertainty in regards to what/where/why …

Virtual tours have become incredibly popular in a very short amount of time. While a lot of businesses and apartment homes transitioned to this virtual leasing technology, others might still …

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant state of …

Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new …

Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this season, property managers may experience …

Speculative suites, or “spec suites,” have become the “model home” in commercial office space. These marketing tools were designed to entice a broad array of potential office tenants into signing …

There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service from them, but property managers can learn and leverage them just as well …

For most real estate professionals, especially self-storage facilities, websites have become the main resource for delivering information about a property or space in 2020. Because your website holds so much …

Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand out among competition. To make the …

Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into an apartment home – some, doing so for …

Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The Collins, a new apartment community in Huntsville, …

Real estate drone marketing has become an impactful media type in the last five years. And it’s not hard to see why. Drone marketing offers a different kind of perspective …

The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual tours, video and photography to help make their …

Leasing virtually can be a bit of an adjustment for experienced and new multifamily professionals. That’s why we’ve put together a list of leasing agent training tools to help ensure …

How to market a property has changed immensely, but one thing that hasn’t changed is the importance of upkeeping those listings. Despite the importance of real estate listings, there are …

The end of the year is quickly approaching, and many real estate professionals are already preparing for the new year. To help with future strategies, below are 4 ways to …

It seems that every year, October sparks the start of an ongoing marathon of holidays. Everything from Halloween and Thanksgiving to Christmas, Hanukkah, and New Year’s celebrations seem to be …

LeaseHawk, a leader in multifamily leasing software and LCP360, a leading provider in virtual tour solutions have partnered to make the virtual leasing experience easier and more efficient for prospective …

When pre-leasing began for The Osprey at Lake Norman in May 2020, the problem was clear: more renters were demanding virtual touring options due to COVID-19. Hard hat tours are …