Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

by McKenna Hogan, on Jul 30, 2020 8:30:00 AM

Self-storage marketing has changed throughout the years, from once prioritizing billboards and paper advertisements to what has now become a digital-first initiative. If you’re looking for new ways on how …

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Topics:Self Storage

by McKenna Hogan, on Jul 27, 2020 8:30:00 AM

If your business took a hit from the effects of COVID-19, you’re not alone. Whether you had to transition to working remotely, or were forced to completely shut down temporarily, …

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Topics:General

by LCP360, on Jul 24, 2020 12:00:00 PM

A lot has happened since the beginning of 2020, and the multifamily industry has surely been on a rollercoaster ride. From sudden shifts in strategy, budget changes, and adapting to …

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Topics:Multifamily

by McKenna Hogan, on Jul 20, 2020 8:30:00 AM

Over the past decade, drones have been used for everything from entertainment all the way to work collateral, with a projected growth rate of 66.8% by 2023. For real estate, …

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Topics:Drone Photography

by McKenna Hogan, on Jul 17, 2020 8:30:00 AM

According to a recent study, 89% of students have no intention of delaying college enrollment despite the ongoing pandemic. Since coronavirus has ravaged the world, universities have been scrambling to …

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Topics:EducationStudent Housing

by Rayhanna Guillen, on Jul 13, 2020 11:40:00 AM

The use of 3D renderings is necessary in the development, pre-sell or pre-leasing stages of multifamily, senior living and many other industries. The term 3D rendering refers to the method …

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Topics:3D Renderings

by LCP360, on Jul 8, 2020 8:30:00 AM

Ninety-seven percent of marketing professionals turned to virtual tours at the onset of COVID-19, according to a new report from LCP360. Many industries have been impacted in some way from …

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Topics:GeneralMultifamily

by McKenna Hogan, on Jun 29, 2020 8:30:00 AM

As many states across the U.S. prepare to reopen to the public during COVID-19, business operations can begin navigating this new normal. In doing so, companies should prepare their digital …

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Topics:Google My Business

by McKenna Hogan, on Jun 22, 2020 8:30:00 AM

As virtual tours single-handedly take over the real estate industry, it’s important to understand all of their capabilities in order to maximize your results. With Panoskin, there’s an endless amount …

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Topics:Virtual Tours

by McKenna Hogan, on Jun 15, 2020 8:30:00 AM

Although businesses are starting to open up across the U.S., it’s likely you won’t be finding an influx of renters flooding your inbox asking for in-person tours just yet. In …

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Topics:Virtual StagingMultifamily

by LCP360, on Jun 10, 2020 8:30:00 AM

When the coronavirus pandemic shook up the world in March, it also shook up the multifamily industry. Suddenly, multifamily marketing budgets were at a standstill. Marketers were scrambling to pivot …

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Topics:Multifamily

by McKenna Hogan, on Jun 8, 2020 8:30:00 AM

Getting the best photography for your property may not be as easy as it sounds. Deciding between professional or self-shot is the first step, but figuring out what camera can …

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Topics:Photography

by McKenna Hogan, on Jun 4, 2020 8:30:00 AM

According to a survey from The National Multifamily Housing Council, 53% of multifamily developers are still reporting delays in construction. Although this number has slightly decreased since April, those surveyed …

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Topics:3D RenderingsVideoMultifamily

by LCP360, on Jun 1, 2020 8:45:00 AM

Contactless delivery. Touchless locks. Increased cleanings. The world as we know it has changed, and it’s time to adapt. Apartment communities are in an especially vulnerable place. Apartments, unlike single …

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Topics:Multifamily

by McKenna Hogan, on May 27, 2020 8:30:00 AM

According to Internet World Stats, the Internet World Penetration Rate in North America reached up to 94.6% in 2020. In addition, The U.S. Census Bureau states that nearly 1 in …

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Topics:Virtual ToursSEO

by McKenna Hogan, on May 11, 2020 8:30:00 AM

The most beautiful time of the year is currently underway: photography season. Which means it’s time to start strategizing around new property photography. Anyone investing in professional photos probably wants …

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Topics:Virtual Staging

by LCP360, on May 5, 2020 7:45:00 AM

Video is the most powerful tool on the Internet today. Video not only allows people to engage with a brand, but also allows businesses to engage with their audience in …

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Topics:Video

by McKenna Hogan, on May 4, 2020 8:30:00 AM

In a matter of 45 days, the majority of Americans have pivoted to a new lifestyle: working from home. For real estate professionals, whether you’re a property manager, marketer, or …

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Topics:Virtual ToursMultifamilyCommercial Real Estate

by McKenna Hogan, on Apr 23, 2020 8:30:00 AM

So you have your virtual tour, right? Then now is the time to perfect the guiding process to tackle the influx of student renters scheduling a remote tour. Not that …

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Topics:Virtual ToursStudent Housing

by Kyna Garrett, on Apr 20, 2020 8:45:00 AM

For a while now, a major selling point for apartment communities has been their amenities. Have an outdoor pool? Check. An upgraded fitness center with the latest equipment? Check. A …

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Topics:General