Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

by Caitlin Golden, on Sep 23, 2021 9:00:00 AM

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them, positive apartment reviews can go a long way …

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Topics:Virtual ToursPhotographyMultifamily

by Caitlin Golden, on Sep 16, 2021 9:00:00 AM

During the midst of the pandemic, renters found themselves looking for new types of amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness …

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Topics:MultifamilyFloor Plans

by Caitlin Golden, on Sep 9, 2021 9:00:00 AM

Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental season kicked off strong with 45 …

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Topics:Multifamily

by LCP360, on Sep 1, 2021 9:00:00 AM

When you’ve spent the time to create a virtual tour, you want it to be visible to people on all different internet listing services. So wouldn’t it be nice if …

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Topics:General

by Caitlin Golden, on Aug 16, 2021 8:30:00 AM

Student housing in East Lansing, Michigan has taken off, but the student population is being outpaced by the amount of communities students can choose to live in. In addition to …

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Topics:3D RenderingsStudent Housing

by Caitlin Golden, on Aug 12, 2021 8:30:00 AM

Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook and Twitter can really help you sell your community and reach more prospects. But now there is …

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Topics:GeneralVirtual ToursMultifamily

by Caitlin Golden, on Aug 2, 2021 8:30:00 AM

QR codes have been around for almost 20 years, long before the pandemic. But the real estate industry had not taken advantage of them just yet. During a challenging time, …

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Topics:Multifamily

by Caitlin Golden, on Jul 29, 2021 9:00:00 AM

Buying commercial real estate can be a challenging quest, and it’s not like buying a home. You aren’t looking for a home you want to live in, you are looking …

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Topics:Virtual ToursDrone PhotographyCommercial Real Estate

by Caitlin Golden, on Jul 22, 2021 8:30:00 AM

Colleges and universities may have weathered the immediate impact COVID-19 had on them, but the Fall 2021 semester will still look different. Student housing had to change their marketing strategies …

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Topics:Virtual ToursStudent Housing

by LCP360, on Jul 20, 2021 8:50:00 AM

When you manage a lot of properties, it can be challenging to maintain and organize your entire portfolio of assets. What if you could access all of your building’s assets …

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Topics:MultifamilyCommercial Real EstateProduct Update

by Caitlin Golden, on Jul 19, 2021 8:15:00 AM

Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for next year’s leasing opportunities can …

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Topics:GeneralVirtual ToursMultifamily

by Caitlin Golden, on Jul 15, 2021 8:15:00 AM

Rayhanna Guillen, Lead 3D Project Manager started at LCP360 in 2017 as a design intern. After moving from the Dominican Republic and attending Columbia College in Chicago to finish her …

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Topics:GeneralEmployees

by Caitlin Golden, on Jul 12, 2021 8:15:00 AM

Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get 87 percent more views? …

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Topics:GeneralVirtual ToursMultifamily

by Caitlin Golden, on Jul 8, 2021 8:15:00 AM

It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge property managers face now …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Jun 21, 2021 8:30:00 AM

Now that vaccines are being distributed and the world is opening back up, senior living communities are finally safe for the public again. However, the transition that senior living had …

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by Rayhanna Guillen, on Jun 17, 2021 8:30:00 AM

After a year of sudden change and constant uncertainty due to the pandemic, we are slowly transitioning back to normal. Because of this we have encountered a couple challenges that …

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Topics:GeneralSenior LivingMultifamilyCommercial Real Estate

by McKenna Hogan, on Jun 14, 2021 8:30:00 AM

Some might argue that social media in real estate is currently one of the most effective ways to market to renters, thanks to visually inclined and tech savvy consumers. In …

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Topics:General

by Caitlin Golden, on Jun 7, 2021 8:30:00 AM

Senior living communities took a big hit during the pandemic, but now they are starting to make a comeback and are finding new ways to market to their audience. Senior …

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Topics:GeneralSenior Living

by McKenna Hogan, on Jun 1, 2021 8:30:00 AM

Co-working spaces for multifamily properties are nothing new—but due to the pandemic, have seen a huge increase in popularity. However, there’s quite a bit to learn about these “amenities” or …

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Topics:Multifamily

by Caitlin Golden, on May 31, 2021 8:30:00 AM

Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to search businesses has …

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Topics:GeneralVirtual ToursSEOMultifamily