Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

According to a survey from The National Multifamily Housing Council, 53% of multifamily developers are still reporting delays in construction. Although this number has slightly decreased since April, those surveyed …

Contactless delivery. Touchless locks. Increased cleanings. The world as we know it has changed, and it’s time to adapt. Apartment communities are in an especially vulnerable place. Apartments, unlike single …

According to Internet World Stats, the Internet World Penetration Rate in North America reached up to 94.6% in 2020. In addition, The U.S. Census Bureau states that nearly 1 in …

The most beautiful time of the year is currently underway: photography season. Which means it’s time to start strategizing around new property photography. Anyone investing in professional photos probably wants …

Video is the most powerful tool on the Internet today. Video not only allows people to engage with a brand, but also allows businesses to engage with their audience in …

In a matter of 45 days, the majority of Americans have pivoted to a new lifestyle: working from home. For real estate professionals, whether you’re a property manager, marketer, or …

So you have your virtual tour, right? Then now is the time to perfect the guiding process to tackle the influx of student renters scheduling a remote tour. Not that …

For a while now, a major selling point for apartment communities has been their amenities. Have an outdoor pool? Check. An upgraded fitness center with the latest equipment? Check. A …

LCP360 is excited to announce that we’ve teamed up with Zumper, the largest privately held rental marketplace in the U.S. Through this partnership, Zumper and LCP360 will integrate their services …

In the last few weeks, multifamily has had to make a sudden shift to virtual operations, moving everything from community tours to leasing efforts completely online. Virtual leasing has always …

Did you know that in preparation for last year's fall semester, the student housing market was 59.5% pre-leased in March 2019? This means that over half of on-campus beds were …

In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an important variable as …

So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best practices for giving a virtual …

The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of safety precautions from Google's …

We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing co-living through roommate matching and apartment search …

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the community and the future resident can really begin. However, …

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind, it’s quite an amazing feat …

Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your marketing efforts whether you manage one …

Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put into place, some businesses are scrambling …

Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its worth. Whether it’s the age …