Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last. There is a lot to consider when …

Every real estate property is different. From storage facilities and commercial office spaces to towering multifamily communities and student housing complexes, every property is at a different stage. While some …

When scheduling a photographer for your community, do you think about the shelf life of that content? There is, in fact, an “expiration” date for every kind of digital content …

In today’s rapid digital age, being in the multifamily sector means keeping up with all the latest trends and technologies. Apartment virtual tours are the latest marketing trend, giving prospects …

Similar to many industries, real estate sees an annual 0-100 situation in regards to the influx of business inquiries. Research cites that the months of May through September receive the …

If there’s one absolute truth in this world, it’s that Google My Business listings are detrimental to a business's success in search results. And thanks to Google’s constantly evolving algorithm, …

It’s an understatement to say 2019 was an exciting year for LCP360. Much has happened over the last 12 months, and we’re thrilled to share some of these amazing changes …

Out of all the jobs in the world, there’s something to be said about those who handle the pre-leasing process in multifamily. Building and filling an entire community from the …

We all know that a lot goes into building 3D renderings and virtual staging projects. But what happens before the project begins? In many cases, it all starts with a …

The National Association of Realtors states that 80% of homeowners preferred to work with an agent who includes real estate aerial photography and walking tours with their listings. In other …

Seeing an empty room just doesn’t have the same effect as a staged room these days. According to the National Association of Realtors, 81% of consumers find it easier to …

Come 2030, seniors will outnumber children for the first time in history. Although the Silver Tsunami is still ten years in the future, senior living providers will need to start …

New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have the allure of being “brand new,” …

The 3D rendering market is estimated to reach up to $4 billion come 2025, so why are there still so many misconceptions about this digital tool? Whether from a bad …

You might have the most beautiful community in the area, but if prospects cannot see it online, you are missing out on a lot of leads. In today’s world, people …

With all of the baby boomers expected to reach the age of 65 by 2029, senior living developers are pushing to meet this upcoming demand. By that point in time, …

At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps to take that will help …

Hard hats, construction fences and temporary, hard-to-find leasing offices can make that next apartment lease-up quite a challenge. How do you get prospective residents to inquire about your apartment development? …

While your community is under construction, you have a lot to do. You have just set your pre-leasing goals and you are ready to get down to business. Pre-leasing is …

We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a quarter of leads …