Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

by McKenna Hogan, on Feb 17, 2020 8:00:00 AM

Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.” This could include lost rental income, unscheduled upgrades, cleaning, and repairs - …

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Topics:Multifamily

by Kyna Garrett, on Feb 14, 2020 9:00:00 AM

From residential properties to commercial real estate, virtual staging is the latest trend turning heads. Why is virtual staging so beneficial? It all comes down to cost and convenience. Virtual …

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Topics:Virtual Staging

by McKenna Hogan, on Feb 10, 2020 8:30:00 AM

Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking. Popular TV show sets in …

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Topics:Health CareMultifamilyHospitality

by Klaudia Marzec, on Jan 30, 2020 9:00:00 AM

When it's time for a senior to move into a senior living community, the transition isn't just hard on seniors, but rather the entire family. There are many barriers that …

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Topics:Virtual ToursSenior Living

by McKenna Hogan, on Jan 29, 2020 8:30:00 AM

Fact: 14% of people would rent without seeing an apartment in person. Thanks to 2019s NMHC OPTECH Conference, we learned just how many renters rely on technology during the home …

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Topics:Virtual ToursMultifamily

by Klaudia Marzec, on Jan 27, 2020 9:00:00 AM

If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last. There is a lot to consider when …

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Topics:3D RenderingsPhotographyMultifamily

by Kyna Garrett, on Jan 16, 2020 9:00:00 AM

Every real estate property is different. From storage facilities and commercial office spaces to towering multifamily communities and student housing complexes, every property is at a different stage. While some …

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Topics:General

by Klaudia Marzec, on Jan 13, 2020 9:00:00 AM

When scheduling a photographer for your community, do you think about the shelf life of that content? There is, in fact, an “expiration” date for every kind of digital content …

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Topics:3D RenderingsPhotographyGoogle My Business

by Kyna Garrett, on Jan 10, 2020 9:00:00 AM

In today’s rapid digital age, being in the multifamily sector means keeping up with all the latest trends and technologies. Apartment virtual tours are the latest marketing trend, giving prospects …

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Topics:Virtual ToursMultifamily

by McKenna Hogan, on Jan 8, 2020 9:00:00 AM

Similar to many industries, real estate sees an annual 0-100 situation in regards to the influx of business inquiries. Research cites that the months of May through September receive the …

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Topics:Google My BusinessMultifamily

by McKenna Hogan, on Jan 6, 2020 8:30:00 AM

If there’s one absolute truth in this world, it’s that Google My Business listings are detrimental to a business's success in search results. And thanks to Google’s constantly evolving algorithm, …

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Topics:PhotographyGoogle My BusinessVideoInfographic

by Kyna Garrett, on Dec 23, 2019 8:45:00 AM

It’s an understatement to say 2019 was an exciting year for LCP360. Much has happened over the last 12 months, and we’re thrilled to share some of these amazing changes …

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Topics:General

by McKenna Hogan, on Dec 20, 2019 10:07:43 AM

Out of all the jobs in the world, there’s something to be said about those who handle the pre-leasing process in multifamily. Building and filling an entire community from the …

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Topics:Multifamily

by Kyna Garrett, on Dec 16, 2019 9:00:00 AM

We all know that a lot goes into building 3D renderings and virtual staging projects. But what happens before the project begins? In many cases, it all starts with a …

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Topics:3D RenderingsVirtual Staging

by McKenna Hogan, on Dec 13, 2019 8:30:00 AM

The National Association of Realtors states that 80% of homeowners preferred to work with an agent who includes real estate aerial photography and walking tours with their listings. In other …

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Topics:MultifamilyDronesDrone Videography

by McKenna Hogan, on Dec 11, 2019 9:00:00 AM

Seeing an empty room just doesn’t have the same effect as a staged room these days. According to the National Association of Realtors, 81% of consumers find it easier to …

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Topics:Virtual StagingMultifamily

by McKenna Hogan, on Dec 9, 2019 8:30:00 AM

Come 2030, seniors will outnumber children for the first time in history. Although the Silver Tsunami is still ten years in the future, senior living providers will need to start …

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Topics:3D RenderingsSenior Living

by McKenna Hogan, on Nov 18, 2019 8:45:00 AM

New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have the allure of being “brand new,” …

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Topics:3D RenderingsVirtual ToursGoogle My BusinessVirtual RealityMultifamilyInteractive Site Plans

by McKenna Hogan, on Nov 11, 2019 8:45:00 AM

The 3D rendering market is estimated to reach up to $4 billion come 2025, so why are there still so many misconceptions about this digital tool? Whether from a bad …

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Topics:3D RenderingsMultifamily

by Klaudia Marzec, on Nov 4, 2019 9:00:00 AM

You might have the most beautiful community in the area, but if prospects cannot see it online, you are missing out on a lot of leads. In today’s world, people …

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Topics:Multifamily