Marketing Insights for Multifamily, Senior Living, CRE and Hospitality

Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community? Below we break down the pros and cons of video tours …

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you exceed pre-leasing goals. 1. Jump …

Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a pretty good idea. In today’s …

The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business listing. Since business listings typically …

From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago. With renters online more than ever, …

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment homes? Although they both have their …

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget. In fact, regular audits should …

If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments. For extremely dynamic tools, they have raised some uncertainty in regards to what/where/why …

Virtual tours have become incredibly popular in a very short amount of time. While a lot of businesses and apartment homes transitioned to this virtual leasing technology, others might still …

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant state of …

Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new …

Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this season, property managers may experience …

Speculative suites, or “spec suites,” have become the “model home” in commercial office space. These marketing tools were designed to entice a broad array of potential office tenants into signing …

There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service from them, but property managers can learn and leverage them just as well …

For most real estate professionals, especially self-storage facilities, websites have become the main resource for delivering information about a property or space in 2020. Because your website holds so much …

Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand out among competition. To make the …

Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into an apartment home – some, doing so for …

Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The Collins, a new apartment community in Huntsville, …

Real estate drone marketing has become an impactful media type in the last five years. And it’s not hard to see why. Drone marketing offers a different kind of perspective …

The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual tours, video and photography to help make their …